Instagram recently announced that it will make posts from influencers shoppable. Prior to this announcement, only pages owned by brands have been able to link out to specific products using shoppable posts. Instagram is now extending this feature to influencers and celebrity influencers.
About Instagram Making Post from Influencers Shoppable
The social media network is letting influencers use the app to tag and sell products directly on their grid. According to the social media network, this move will enrich the shopping experience for users. They plan to test this shoppable feature with a select number of celebrity influencers. For now, the feature is available to about 55 celebrity influencers. Some of these celebrity influencers include Kim Kardashian, Gigi Hadid, Camila Coelho, Nikita Dragun and Kylie Jenner. Nars and Michael Kors are among the first brands to experiment with the new format. With this new feature available to influencers, advertisers can enlist high profile creators to sell to the users of the Facebook-owned social network on their behalf.
Celebrities with their own brand like Kardashian West and Jenner can also use the feature to link to their products. Influencers whose post are shoppable will have a digital sticker which will show the cost of the product worn in a photo, video or stories. The digital stickers enable users to purchase that item. For now, influencers can only use the digital stickers on original posts, not in paid advertising.
Instagram Speaks on New Development on their Instagram Shopping
The Facebook-owned social network shared some insight into the feature through a blog post on their official blog. They talked about how creators are a cornerstone of the interested community on the social network. They also talked about how people love getting that spark of inspiration when they learn about a new skin care routine or see their favourite musician in that perfect denim jacket. The social network then explained that unlike seeing the jacket on a rack, when they see it on someone they look up to or someone who looks like them suddenly it’s relatable and even attainable. This makes the latest development very profitable and beneficial to both users and brands.