Instagram is considered one of the most influential and powerful marketing channels of this generation. This social media platform as a marketing channel has a lot to offer, it is very versatile. It is great for content marketing, paid advertising, communications, engagements and customer service. Instagram offers users a large audience to interact with and it is constantly growing. Instagram has grown from 100,000,000 users in 2013 to 1 billion users in 2018. As a marketer or advertiser, you can’t afford to miss out on the opportunity to impress these 1 billion users. To ensure that you are using this platform to the fullest, you have to ensure you don’t miss out on the latest Instagram marketing trends. This post will examine the Instagram marketing trends that we believe will dominate 2019.
IGTV is a major Instagram marketing tend that will dominate 2019’s mediascape. The feature was just recently launched in June, it’s a new video platform that’s dedicated to mobile users exclusively. It is dedicated to vertical video playback and is great for marketers who wish to address a mobile audience. Instagram created the IGTV as a long form for streaming videos. The platform gives marketers the opportunity to create an hour-long content that doesn’t disappear. Brands are already taking advantage of this platform, Chipotle was one of the first brands to take advantage of this platform. We believe more brands both small and big will take advantage of this platform in 2019.
Instagram doesn’t offer a lot of e-commerce features but itis considered to be a very e-commerce friendly platform. Another Instagram marketing trend that will dominate 2019 is Instagram’s Shoppable posts. The Shoppable posts are available for staticimages and stories. These posts contain a little shopping bag icon, once a user clicks on it they are directed to a page where they can get more details on the product. The user will also be taken to the product page on the seller’s website where they can purchase the item. Shoppable post is a great way to streamline your audiences’ path to purchase. It is also a great way to increase customer engagementand drive sales
Pay to Play
Instagram is a marketers dream, it is a very visual platform and you have access to 1 billion users. Small and big brands are aware of the marketing potential the social media platform has to offer. This creates a lot of competition, to get the most out of this platform, brands have to embrace the concept of paid posting. Pay to Play will be one of the major Instagram marketing trends that will dominate 2019. There will be a lot of brands both small and big paying to promote their posts.
Insta Stories is one of the Instagram marketing trends that will dominate 2019. Insta stories have over 300 million active users day, this is another marketing goldmine for brands. Imagine having a marketing channel that has the potential to expose your brand to over 300 million viewers a day. A lot of brands are taking advantage of this feature by using the Stories Ads. The stories ads are inserted promotional banners between the slides of other peoples stories. Another way brands are taking advantage of this platform is by using the stories polls. The stories polls is a great way to drive engagements.