Insight Publicis Wins Big at the African Cristal Media and Advertising Summit

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At the African Cristal Media and Advertising Summit which recently held in Morocco, Insight Publicis won big. The creative agency emerged the most awarded West African agency. Insight Publicis came home with numerous awards. They won 3 Ispahan (silver), and 2 Whites (bronze) medals ahead of other notable agencies which represented the West African region.

Insight Publicis Wins Big at the African Cristal Media and Advertising Summit

About the African Cristal Media and Advertising Summit

The African Cristal Media and Advertising summit is an event for marketers and marketing communication agencies across Africa and the Middle East. It rewards the best campaigns of the year across Africa and the Middle East. They honour different categories, these categories include Film, Press, Radio, Integrated, Outdoor, Digital, Mobile, Online Video, Film Craft, Brand Entertainment & Content, Effectiveness, Promo & Direct, Media, Design, and Corporate & PR.

Insight Publicis Wins Big at the African Cristal Media and Advertising Summit

Insight Publicis won 5 awards at the program, they were also shortlisted for a total of ten categories. Other Nigerian agencies which received nomination include X3M Ideas, SO&U, Noah’s Ark, BBDO West Africa & DDB. Here are the Cristal trophies awarded to Insight Publicis :

Best Use of Guerilla Marketing:

  • Silver (Ispahan) Award: Wimbiz Expo “No More Lipservice”

Promo & Activation:

  • Silver (Ispahan) Award: Wimbiz Expo “No More Lipservice”

Radio:

  • Silver (Ispahan) Award: Powerbug Solar Solutions “Defeat The Darkness”

Print:

  • Bronze (White) Award: The Artbox Project “Don’t Rob Them Of Gifts You Can’t Give Them”

Radio Strategy:

  • Bronze (White) Award: 7up 2018 Felabration “Overtake”

Insight Publicis Speaks on Winning Big at the Program

Dr Tendai Mhizha the Managing Director of the creative agency spoke about their wins at the program. She talked about how the brand derives a lot of joy from seeing real-life solutions created for clients, actually go on to win at these awards. She also talked about how the creative agency has been known for winning for years and how they are just continuing the tradition of excellence. Mhizha explained that the awards are not only a testament to the agency’s key achievements. But also solidifies the company’s positioning as a market leader in the industry. She concluded by stating that the agency will continue to unfold strong insight-based solutions for their audiences.

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