Practically every brand in the world has Gen Zers’ and millennials as one of its key target demographics. As most marketers and brands know these two demographics live on their phones.
These two key demographics use their mobile phones as their primary viewing device. Because of these facts marketers and brands are constantly looking for creative ways to engage Gen Zers’ and Millenials’ on the mobile phones. Something most brands and marketers don’t know is that these two generations use mobile phones in different ways. According to a study conducted by Whitstle Wise, there’s a marked difference between content viewing habits of Gen Zers’ and millennials.
About Whistle Wise Study on Mobile Viewing Habits
Whistle Wise recently conducted a study on mobile viewing habits of the two different generations. The study revealed that the two generations have very different mobile viewing habits. According to data from the study, 62% of Gen Zers prefer a daily hit from their Instagram feed, while 65% of millennials are streaming Facebook video every day. On this post, we would be sharing the results from the study in graphical form.
Tommy Walters an insight analyst at Whistle spoke about the study and its results. Walter says that the data illustrates a unique platform viewership by generation. This gives creators, brands and marketers information they need to authentically engage with as many target consumers as possible.
Infographic: How Gen Zers’ and Millennials’ Mobile Viewing Habits Differ