IndaHash, a global technology influencer platform has expanded its operations to Nigeria. The move to Nigeria is part of the platform’s strategic plan, which involves providing full coverage across Africa. IndaHash plans to expand further across Africa, later in 2019, they plan to expand to Morocco, Tanzania and Kenya.
IndaHash is a mobile application and global platform for influencer marketing. It combines brands with popular social media influencers. It was founded in founded in January 2016 by Barbara Sołtysińska and Własnia Chorowiec. The platform allows registered influencers to publish content for a fee behalf of brands on their social media platforms. IndaHash is currently available in 75 markets around the world. They have conducted over 1500 campaigns worldwide for big brands like Nestle, P&G, Huawei, Sephora etc. They have over a million influencers registered on their platform.
IndaHash’s goal in Africa is to support the growth of the continent’s social media entrepreneurs, influencers and content creators. They want to help them to maximize business opportunity by collaborating with the world’s best brands. With the platform, brands are also able to benefit by leveraging a single partner to easily run campaigns across markets, while authentically having their message delivered in a localized and authentic way.
About IndaHash’s Operations in Nigeria
Their operations in Nigeria will be led by the Olatomi Kolawole. Kolawole has numerous certifications and very impressive career history. She will be bringing a wealth of skills and expertise to the Nigeria office. Her numerous skills include social media management, account management, customers service and strategy skills. The Nigeria office will be located in Lagos and supported by Federico Dedeu. Federico Dedeu is the vice president of the Middle East and Africa parts of IndaHash. The Nigerian branch was officially opened on the 28th of November 2018 and has already started to collaborate with brands and influencers.
IndaHash Speaks on the Expansion into Nigeria
Federico Dedeu the Vice president of the Middle East and Africa made a statement about the expansion to Nigeria. He said that their expansion plan for Africa will allow the platform to operate seamlessly across the continent. Dedeu commended the Nigeria people saying that their go-getting and trendsetting personalities make them a superb fit for the IndaHash ethos. He spoke about how Nigeria’s extremely dynamic and challenging market was critical for the continued growth of the platform. He spoke about how the timing, the network and the right people came together