Earth day which is celebrated all around the world as a day to show support from environmental protection. As you expected, a lot of brands celebrated Earth day with campaigns, activations, new initiatives, ads and other stunts. On this post, we would discuss what some of these brands from around the globe did to mark this day.
The brand worked with filmmakers from the Camp4 Collective to release a very striking and daring ad. For Earth Day, they reminded humans not to mess with Mother. They spot was shot by the brand’s iPhone XS plus additional hardware and software. The spot showed also the different earth treasures, it varied from animals to landscapes.
For Earth Day, the juice brand made a commitment to cranberry farmers. This is very fitting seeing as the brand is known for its commercials that are usually set on cranberry farmers. The brand announced that by 2020 their cranberries will be 100% sustainably grown. Ocean Spray’s decision will impact all 700 family farms that are a part of the Ocean Spray cranberry cooperative. This will make Ocean Spray cranberry cooperative the first fruit cooperative in North America to commit to completely to sustainable growth.
ThredUp and Conscious Commerce
For Earth day, ThredUp an online consignment store partnered with actress Olivia Wilde and her company Conscious Commerce to create a capsule collection. The collection has over 4,000 secondhand items and 8 original pieces. They plan to use the collection to shine a light on the damage fast fashion causes to the environment. The proceeds generated from the collection will be donated to a sustainable cause.
The North Face
On Earth day, the brand decided to take a big stand, they have petitioned on Change.org for Earth day to be labelled a national holiday. The brand has also partner with influential figures like model Gabrielle Richardson and singer and songwriter Ella Mai to host earth exploration-themed activations across New York City.
New York Times and Everlane
They teamed up to create a collection of T-shirts and sweatshirts that promote the importance of climate change journalism. Their collection features 5 items which all have the tagline “Truth. It affects us all.” The collection was created to help to educate and inspire customers.
The brand released a hardcover coffee table book called Rooted In Love. It’s about tress and its pages are made from FSC certified recycled paper. They are selling the book for $20 from April 18th to April 30th and all the proceeds will be donated to the National Forest Foundation.
The menstrual cup brand is launching in Target stores this month. For Earth Day, they are hosting an activation in Venice Beach, Calif and It will also include influencer campaigns. For the activation, the brand plans to place a whopping 11,000 plastic tampon applicators in the sand of Venice Beach. This will showcase how much plastic a woman may use in her lifetime. They hope to show them how they can avoid using that much plastic with the use of a menstrual cup. They want to encourage onlookers to evaluate how small changes in their life can make a big impact on the earth.