Trying to grow your brand whether a personal or corporate brand can be really difficult. Even with great and amazing content, it can still take some time and a lot of work to grow your followership on social media. It’s very tempting to buy followers, you have probably seen ads offering to get you followers for next to nothing. There are a lot of services which will offer to buy thousands of followers for a really low price. As tempting as it is, it’s a really bad idea to buy Instagram followers. On this post, we are going to highlight why you need to resist this temptation and stay clear of buying Instagram followers.
Here’s Why You Shouldn’t Buy Instagram Followers
Fake Followers Don’t Engage with Your Account
Most of purchased Instagram followers are bots or inactive accounts. This means that they won’t engage with your posts because they are fake. Your engagements will never rise and this will look really suspicious. Imagine seeing an account with over 50k followers but only seeing about 100 likes per post. It looks really suspicious and it is very obvious.
Fake Followers Can Ruin Brand Integrity
Whether it’s a personal brand or corporate brand, buying Instagram followers can ruin your brand integrity. Like we said earlier, fake followers don’t engage with your content, this would be a red flag to anyone who notices. Once they become suspicious and they confirm their suspicions your brand will lose its credibility. This is very damaging for your brand’s reputation and consumers would find it difficult to trust your brand.
The Instagram Algorithm Won’t Show Your Content
Instagram can easily identify an account that has bought Instagram followers. Once they notice you have bought followers, your account will be penalized. Fake followers will affect organic engagements and if your engagement level is too low in relation to your total followers, Instagram’s algorithm would reduce your chances of appearing on the timelines of your real followers.
Instagram Recognizes and Purges Fake Followers
Recently the social media platform began purging fake followers from its platform. They have made these purges regular and are working on completely eradicating them from its platform. They are also punishing accounts which have these fake accounts.
It Skews Metrics
Buying Instagram followers makes it almost impossible to measure how well your followers are responding to your content. If you are unable to determine how well your posts are performing, how will you ever be able to convert your Instagram followers into real customers?