Here are 12 Campaigns That Won Top Honors at 2019’s Clio Awards

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Most people in the industry will probably notice that at most of the major awards shows this year there has been a lot of overlap in winners across the different categories. Work like  Burger King’s Whopper Detour from agency FCB New York and  Droga5’s “The Truth Is Worth It” campaign for The New York Times are a few examples. This has taken the excitement out of the award shows and made them practically predictable. Luckily for us, 2019’s Clio Awards was very different.

Here are 12 Campaigns That Won Top Honors at 2019’s Clio Awards

2019’s Clio Awards Was Refreshing and Diverse

2019’s Clio Awards show little to no repetition. It was very refreshing and diverse. The only two “popular” campaigns to win big at 2019’s Clio Awards was Whopper Detour and Droga5’s New York Times. Whopper Detour took two top honours, winning Grand Clios in Direct and Digital/Mobile. Droga5’s New York Times also won 2 Grand Clios, but they were split across two campaigns: “The Truth Is Worth It” and “Read More. Listen More.”

Asides those two works, the awards were very diverse. Winners featured a few frequent winners on the awards circuit like  Mother New York’s “Insta Novels” for The New York Public Library and Microsoft’s “Changing the Game” from McCann New York.  Lesser recognised work also feature, examples include  European home improvement chain Leroy Merlin’s “Lessons for Good” from Publicis Italy and fashion brand Stella McCartney’s moving breast cancer awareness spot featuring Idris Elba.

Here are 12 Campaigns That Won Top Honors at 2019’s Clio Awards

Branded Entertainment

  • Winner: Patagonia, “Blue Heart”
  • Production Agency: Farm League

Design

  • Winner: The New York Public Library, “Insta Novels”
  • Agency: Mother New York

Direct and Digital

  • Winner: Burger King, “The Whopper Detour”
  • Agency: FCB New York

Mobile

  • Winner: Burger King, “The Whopper Detour”
  • Agency: FCB New York

Experiential/Events

  • Winner: Leroy Merlin, “Lessons for Good”
  • Agency: Publicis Italy

Fashion & Beauty

  • Winner: Stella McCartney, “Breast Cancer Awareness”

Film

  • Winner: The New York Times, “The Truth Is Worth It”
  • Agency: Droga5

Innovation

  • Winner: Microsoft, “Changing the Game”
  • Agency: McCann New York

Integrated

  • Winner: Essity (Libresse/Bodyform), “Viva La Vulva”
  • Agency: AMV BBDO

Out of Home

  • Winner: Nike, “Air Max Graffiti Stores”
  • Agency: AKQA

Partnerships & Collaborations

  • Winner: The New York Times, “Read More. Listen More.”
  • Agency: Droga5

Public Relations

  • Winner: Aeromexico, “A World Without Borders”
  • Agency: Ogilvy Mexico

Social Media

  • Winner: Bud Light, “Philly Philly”
  • Agency: Wieden + Kennedy New York

Source: Ad Week

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