Oreo recently announced that it will be collaborating with HBO to release a limited-edition Game of Thrones Oreo Cookies. The Game of Throne Oreo Cookies was created to help promote the shows final seasons. Oreo has been teasing this partnership for a while, last month the brand’s senior director, Justin Parnell stated that this is the brand’s biggest collaboration of the year and maybe the brand’s biggest collaboration ever.
About the Game of Thrones Oreo Cookies
The Game of Thrones Oreo Cookies will feature the different house logos on Game of Thrones. The Game of Thrones Oreo Cookies will be embossed with the house logo of the remaining families who are left and battling for the thrones. It will also feature the White Walkers from beyond the wall. With the Game of Thrones Oreo Cookies, fans can pledge their loyalty to their favourite contenders for the throne. Which could be House Stark, House Targaryen, House Lannister or the Night King. They can do this by using the #GameofCookies and #ForTheThrone, or by visiting Oreo’s website. Some fans will be rewarded for their fealty with “special treats” throughout the season. The cookies will be available April 8 which is 6 days before the premiere of the final season.
Oreo Collaborates with Elastic to Recreate Opening Credits of Game of Thrones
Apart from its collaboration with HBO to create the Game of Thrones Oreo Cookies, the brand also collaborated with Elastic. They both created a joke version of opening credits of Game of Thrones. The joke version features an animated landscape built with Oreo Cookies. The whole landscape is said to be created with more than 2,750 Oreo cookies. The post credit Oreo video runs for 50 seconds and was created by the creative agency 360i. It was created to help promote the Game of Thrones Oreo Cookies.
The HBO has been amplifying the shows brand partnerships as it approaches the premiere of its final season on 14 April. It teamed up with the American Red Cross for a blood donation spectacle in SXSW last month. It also partnered with Bud Light at the Super Bowl. Other partnerships include its partnership with Johnny Walker and its recent partnership with Mountain Dew.