Haus Laboratories: Lady Gaga Partners with Amazon Exclusively with Amazon to Launch Beauty Brand


Following in the steps of big stars like Rihanna, Kylie Jenner and Gwyenth Paltrow, Lady Gaga is launching her own branded beauty range. The Lady Gaga branded beauty range will be called Haus Laboratories. To help launch her new beauty line Haus Laboratories, the “a star is born” star is partnering with Amazon. She is partnering with Amazon exclusively and Amazon will be her exclusive retailer.

Haus Laboratories: Lady Gaga Partners with Amazon Exclusively with Amazon to Launch Beauty Brand

About Lady Gaga’s Beauty Line: Haus Laboratories

Amazon will be the exclusive retailer of Lady Gaga’s Haus Laboratories, this will be the first time a major cosmetics brand has been launched in this way. Haus Laboratories is set to launch in September of this year. It will be available in 9 key countries. Some of the countries include the United States, Germany and Japan.

This will be Lady Gaga’s first-ever business venture and she plans to capitalize on her international stardom to give the beauty brand the push it needs. Lady Gaga is considered a beauty and style icon, so she definitely has props to launch a beauty line.

Lady Gaga Speaks on Choosing Amazon as an Exclusive Partner for Haus Laboratories

Lady Gaga spoke on choosing Amazon as her exclusive partner for her new beauty line over more traditional retailers. The Academy Award winner for this year’s original song stated that she chose Amazon because they embraced her message of self-acceptance. She talked about how other companies see her and what she stands for and the way she views the world and how if it’s not perfectly in line with what they do, they will ask her to change half of the equation to meet their set principles. Lady Gaga talked about how she always rejected their deals but Amazon embraced her message of self-acceptance. They agreed to make a deal to change the world with their beauty.


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