There are days when you don’t want to speak to anyone. Sometimes you just want to avoid human interaction as much as possible. For some people, this feeling comes almost every day. But it is really hard to get this wish granted. Luckily for Burger King Fans in Finland, they can get this wish granted and avoid small talk when they want to order food from the fast-food chain. Burger King Finland has created a Silent Drive-Thru where customers can have minimal human interaction and avoid small talk.
Burger King Finland’s Silent Drive-Thru
The Silent Drive-Thru for the fast-food chain was launched in Finland earlier this year. When the Silent Drive-Thru was first launched it sparked a lot of discussions. The stunt got a lot of coverage from Finnish news and international news outlets. The Silent Drive-Thru was launched to promote the local Burger King app. According to the fast-food chain, motorists could order via the app, then wait in the parking lot for a meal to be delivered. When the meal is being delivered customers can be rest assured that no words will be exchanged. Their food would be delivered silently.
Burger King Finland stunt seems to be paying off. According to the brand, the Silent Drive-Thru doubled sales via the mobile app within a month of the launch. It has continued to double each month since. The mobile-centric ordering system also sped up orders by 7 to 8 minutes. This stunt was created after the creative agency behind the stunt found out that Finns generally hate small talk. The agency behind the stunt is Helsinki agency Superson.
Burger King Speaks about the Stunt
Toni Flyckt, marketing director for Burger King Finland spoke about the stunt. He talked about how though the facts behind the ad may be a bit of exaggeration, there’s an honest truth behind it. According to him, many Finns are private and shy people who don’t particularly enjoy having any conversation with someone they are unfamiliar with. He talked about how they decided to use that positive stereotype of their fellow Finns and create a totally new kind of drive-thru service.
He talked about how the drive-thru models have not changed practically at all since the introduction of the original drive-thru. Flyckt stated that this new model is a massive reform. He added that it’s time for a change and, unlike their competitors, they rather look into the future.