Guerrilla Marketing: What You Need to Know

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Ever heard the term Guerrilla marketing? Ever wondered what exactly it is and how it works? Well if you have ever asked these questions or don’t have an answer to these questions then this post would be great for you. On this post on Guerrilla marketing, we are going to tell you everything you need to know about this unconventional marketing form.

 

What is Guerilla Marketing

Guerrilla marketing is typically described as an advertising strategy that focuses on low-cost unconventional marketing tactics. It was originally coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’.  The marketing strategy was inspired by the term Guerrilla warfare. Guerilla warfare is basically a form of warfare that’s irregular. It was usually used by armed civilian, it is the small tactics armed civilians used. These small tactics were usually characterized by raids, sabotage, ambushes and the elements of surprise.

Guerilla marketing is basically like Guerilla warfare it is an alternative advertising strategy. It is very unconventional is characterized by having high energy and imagination. This marketing strategy usually takes consumers by surprise and creates a lot of social buzzes.  This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Another thing that this marketing form is characterized with is being very budget friendly. It was originally used by smaller brand because of how pocket-friendly it is, but now even bigger brands are using this marketing strategy.

Why Brands are Using Guerilla Marketing

It is a very effective marketing strategy and it is said to be more effective than traditional forms. It leaves a more valuable impression on consumers than other traditional marketing forms. A lot of brands have recognized this and have started to use this strategy. Many brands are using this marketing strategy because it allows them to connect with customers on a more personal and memorable level. This strategy allows brands to reach more people, drive more engagements and generate more word of mouth publicity than traditional promotions. With Guerilla marketing, brands create a brand recall, they can get referrals and get positive feedback from customers.

Types of Guerilla Marketing Strategies

Ambush Marketing

This type of marketing is also called stealth marketing. In this strategy, smaller brands or other brands use publicity generated by a big brand to advertise their brand or products.

Undercover Marketing

In this strategy, they plant undercover agents to mingle with prospective customers. They then extend the marketing message of the brand under the pretext of regular interactions.

Ambient Marketing

This marketing strategy is very visually, brands place their signage and brand logos on unusual items that aren’t accepted backdrops for advertisements. The placements are usually very clever and creative ensuring that it utilizes the item and things around the item to actually highlight a core benefit of using the brand’s product.

Experiential Marketing

Experiential marketing is basically a marketing strategy which focuses on helping consumers experience a brand. It is also called engagement marketing, it veers off traditional marketing strategies which focus on broadcasting the benefits of a product or service to a wide audience. It focuses on immersing’s consumers within the product or service by engaging them.

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