It has been recently announced that Airtel Nigeria has partnered with Girl Effect and iSON group. The Telecom service provider, NGO and Tech Companies are teaming up to present a new service called Girls Connect Initiative. The aim of the Girls Connect Initiative is to empower rural and vulnerable girls in different areas of their lives. These areas include finance, entrepreneurship, health, safety, economic empowerment and so much more.
About the Girls Connect Initiative
The Girls connect initiative is an innovative IVR (interactive voice response) service that enables girls to listen to pre-recorded stories on their mobile phones. They will also be able to connect to specially trained role models who can answer their questions. The objective of Girls Connect Initiative is to give rural girls a voice.
Girl Effect and
How the Girls Connect Initiative Works
To gain access to the service, the girls will simply dial a number. A pre-recorded message which contains inspiring, entertaining and educational lessons about growing up will be available. These messages were created to teach the girls how to speak up and to help them to find their path. The messages will also teach them how to nurture meaningful relationships. They will cover a wide range of issues like health, education, safety etc. The girls will also get the opportunity to talk to role models who have been trained to answer the girl’s questions.
Airtel, Girls Effect and iSON Speak on the Girls Connect Initiative
Emeka Oparah the Director of Corporate Communications & CSR, Airtel Nigeria spoke about the service. He spoke about the pride Airtel feels in being associated with Girls Effect and iSON. He also spoke about how excited he was that they were working to empower girls across the country.
Hadeezah Haruna-Usie, Deputy Country Director at Girl Effect Nigeria also made a statement about the service. She spoke about how it is already empowering girls, she talked about how the girls from the pilot phase are already putting into action what they have learnt. She said that with the partnerships they are able to scale the programme to reach more girls. With the partnerships, they are also able to eliminate barriers.
iSON Group’s Founder and Chairman Ramesh Awtaney also spoke about the service. He spoke about how the service provides the girls hope to live powerfully at a free cost. He said the service is a collaborative effort of how tech and content can be used to fortify the bond of human race.