Gerety Awards 2019 winners have been receiving their trophies which is the Gerety statue all month. They were 60 Gerety Award winners in 2019, seeing as the Gerety Awards 2019 winners are the first-ever winners, it is a huge honour for the winners. The advertising focused awards launched this year and it is focused on redefining the standard of advertising through the female vision. The Gerety Statue is awarded to work the jury believes sets the benchmark for the highest standard in creativity.
About the Gerety Statue
The Gerety Awards was named after the copywriter Frances Gerety from the 1940s. He wrote the famous line “A diamond is forever”. The Gerety statue is designed around the line. It is designed around the creation of a diamond and the Gerety Statue is called the “Fire Trophy”. The “Fire Trophy” represents the original flames, where carbon burns for a diamond to be born, just like the restless flames of creatives searching for originality and essentialism. The Gerety Statue is created by artists Carla Bossi and Francesc Fusté from TXTarte in Barcelona.
Carla Bossi Speaks on the Trophy
Carla Bossi spoke about the trophy, she stated that as sculptors and set designers, they always wanted to create a trophy that would honour its winners. But also become an artwork that would be with them in their everyday lives.
“The offer from Gerety was a challenge, so many things have already been done. Diamonds, ideas, search, burn, obstacles, imagination and hard work. Creativity is hard work. You have to chew, crush, be brave and not be afraid of being hurt.” Says Carla
About the Gerety Awards
The Gerety Awards is a new awards show which was founded by Joe Brooks and Lucía Ongay. They both previously worked at the Epica Awards as global sales director and global press manager respectively. They both decided to break off from the Epic Awards to create the Gerety Awards, whose goal is to celebrate diversity. The awards show named after copywriter Mary Frances Gerety, who coined the well-known strapline “A diamond is forever” for De Beers in 1948