HBO’s Game of Thrones is one of the most beloved TV shows ever made and is a global phenomenon. The show is, unfortunately, coming to an end and for its final season, HBO went all out with its promotions and Game of Thrones brand partnerships. The station partnered with a ton of brands to help elevate the filming costs. They were not short of brand partnerships, seeing as many brands wanted a piece of the series.
The Game of Thrones brand partnerships was fun and really creative. On this post, we are going to be listing Game of Thrones brand partnerships and some other brands who incorporated the Game of Thrones into its marketing campaigns. We at Sekere News have done a review on these Game of Thrones Brand Partnerships. We shared out thoughts on the partnerships and how the piqued our interest as Game of Thrones fans. To listen to our thoughts on the partnerships, kindly click here to listen to our podcast.
Adidas created six pairs of limited edition Ultra Boost sneakers, they were all inspired by the houses of Westeros. Fresh designs were created for House Stark and Lannister, the White Walkers, the Night’s Watch and two for House Targaryen. The shoes were embellished with the house sigils and mantras.
American Red Cross
American Red Cross at SXSW partnered with HBO to encourage fans to bleed for the Throne. There was a 3-day blood drive, were fans donated blood. The donors were entered in a draw to win an actual Iron Throne and they were given Game of Thrones swag.
AT&T created an immersive installation at its stores in Boston, Chicago, New York and San Francisco. The immersive installations included limited-reveal video content, custom digital games, VR and AR experiences and an exclusive look at series memorabilia and authentic costumes from different Game of Thrones houses and their allies.
Bud Light released 2 GOT themed commercials, in the brands Super Bowl spot, Bud Knight met his fate at the hands of The Mountain. In the second spot, we see him being resurrected just like Jon Snow.
The accessory brand created an 18-piece collection inspired by Game of Thrones. The Game of Throne collection was created to interpret the show’s complexities and dark drama into a set of backpacks, wristlets etc.
The brand released a limited edition bottle of Whisky, they were inspired by the houses of Westeros and the Night’s Watch.
The exclusive Australian broadcaster of GOT built a graveyard to honour the major characters who died in the series.
Johnnie Walker released a limited edition White Walker whisky.
KFC brought back its Hot and Spicy campaign and this time they used a dragon to bring the heat.
MGBM Resort partnered with HBO and WET to design a stunning Game of Thrones light show at the iconic Fountains of Bellagio in Las Vegas.
The NBA team rebranded itself as Minnesota Direwolves. The change took effect across the website, social and merchandise.
They created “A Can Has No Name,” the campaign featured limited edition cans which revealed Arya’s kill list when it gets cold.
They released a limited-edition pack of house emblem-stamped cookies. They also recreated the entire Game of Thrones title sequence, out of Oreos.
Twitter unleashed a slew of custom emojis based on hashtags of character names.
They created a Game of Thrones inspired makeup collection. It was inspired by places in Westeros and strong women of the Seven Kingdoms.
Nigerian Brands Who Incorporated Game of Thrones into Their Marketing Strategies
The brand released a social media campaign with the tagline ‘One Milk Will Nourish Them All.’
— Peak Milk (@PeakMilk) April 14, 2019
Go money released an online video with the Tagline ‘Freedom is coming’. The campaign was Game of Thrones inspired and a dragon was featured in the campaign. The campaign was created to excite fans about the brand.
— Go Money (@gomoneyng) April 12, 2019