Fiji Water Girl Helps Brand Gain a Lot of Advertising Impressions

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At this year’s Golden Globes a star was born and we aren’t talking about Lady Gaga. We are talking about the Fiji Water Girl. The Fiji water girl became one of the most talked about people at this year’s Golden Globes awards. She went viral and had everyone talking about her.

Fiji Water Girl Helps Brand Gain a Lot of Advertising Impressions

Why is Everyone Talking about the Fiji Water Girl?

The Fiji water girl became a viral sensation after a model named Kelleth Cuthbert an ambassador for the brand photo bombed numerous red carpet photo’s at the Gold Globes. Kelleth Cuthbert had a prime position on the carpet, she was just behind the stars posing for photos. With a wonderful position she was able to appear in the background of photos of various stars like Richard Madden, Jamie Lee Curtis, Idris Alba etc. She didn’t just appear in the background, in the pictures she also appeared to be posing and was staring directly into the camera. A lot of internet user noticed her photo bombs and it went viral and she was tagged “Fiji Water girl”. A lot of users praised the model for being able to photo bomb almost every picture at Golden Globes red carpet.

Fiji Water Girl Helps Brand Gain a Lot of Advertising Impressions

Fiji Water Girl Speaks on Viral Fame

Kelleth Cuthbert is a model in Los Angeles and a brand ambassador for Fiji water. When she spoke to Glamour about her viral sensation and becoming the first meme of 2019, she expressed how funny she thought the whole experience was. She also stated the move was not calculated that she just stood where she was asked to stand. Cuthbert also stated that she was just trying to look pleasant and happy and that she didn’t purposefully photo bomb everyone.

Fiji Water Girl Helps Brand Gain a Lot of Advertising Impressions

Fiji Water Girl Experience and What it did for Fiji Water

Fiji Water has been one of the sponsors for the Golden Globes for many years. They have also made sponsored other major Hollywood events like the Independent Spirit Awards, British Fashion Awards, Toronto Fashion Week etc. Their years of sponsoring such events have finally paid off with Kelleth Cuthbert’s viral sensation at the Golden Globes.

Fiji Water Girl Helps Brand Gain a Lot of Advertising Impressions

Thanks to Kelleth Cuthbert’s viral photo’s Fiji water has been able to gain over 98 million impressions on Twitter. According to analytics from Apex Marketing Group. Fiji water would have had to spend over $12 million on traditional advertising to achieve the same level of buzz and engagements.

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