EA Sports wants EVERYONE to be excited and pumped about its upcoming Madden NFL 20. To get everyone pumped for the Madden NFL 20, EA Sports is using a group of NFL stars and musician. The Madden NFL franchise is one of the most anticipated gaming releases of the year and is a staple for EA Sports.
EA Sports Excites Fans for Its Release of Madden NFL 20 Promo with Star-Studded Promo
The spot is titled ‘Bring It In’ and it is a 60-second campaign film. EA Sports spot is a star-studded campaign and it is centred on a pre-game huddle. As the spot starts, we see Chiefs QB Patrick Mahomes enter to rile up the group to start the huddle. As the hurdles stars, we see different celebrities and athletes come in to share their plan for the game. Some of these athletes and celebrities include football players JuJu Smith-Schuster of the Pittsburgh Steelers, Alvin Kamara from the New Orleans Saints, rapper Lil Yachty and DJ Khaled. The video ends with the tagline, “Stardom is in your hands.”
The campaign was created by agency Johannes Leonardo. The campaign will involve executions across multiple channels and platforms. These include a series of digital, social and broadcast executions and marketing will begin in late July to coincide with the game release on August 2. EA Sports also plans to continue to roll out other executions throughout the year.
More Details about EA Sports Madden NFL 20 Campaign
The release of the promo campaign was created to show the public that the excitement surrounding the Madden NFL 20 release it isn’t restricted to football players or people in the athletic community. They want every gamer to be excited about the release and game. According to EA Sports, the game is for every-gamer “interested in impacting culture at large,”
Johannes Leonardo creative director Omid Amidi spoke about the campaign. He stated that the game allows a culture of gamers to achieve superstardom in a myriad of ways. Amidi explained that for this campaign, it was important for the brand to bring together a collective of cultural icons to showcase how gridiron greatness is within everyone’s reach. Whether you are a superstar athlete, a hip-hop visionary, or an everyday gamer, greatness is within your reach.