Interpublic’s Deutsch was recently picked to handle Michelob Ultra’s global marketing assignment. Michelob Ultra is developing a strategy to expand into other international markets as it has gained a considerable huge amount of success in the U.S. The creative agency will be helping the brand to implement its global expanding assignment.
Deutsch to Handle Michelob Ultra Global Assignment
According to sources close to the project, Deutsch won the account after a pitch. They apparently beat out creative agencies FCB London and Gut. Despite not winning the project, FCB Chicago still remains Michelob Ultra’s U. S agency Deutsch had already been on AB InBev’s roster for Busch beer in the U.S., as well for a Budweiser global soccer marketing assignment. Deutsch will be helping the brand replicate its success in the U.S in other countries. Not a lot of information has been revealed about how Deutsch will help the brand conquer the international markets
Michelob Ultra Speaks on the Appointment
When an Anheuser-Busch InBev spokeswoman was asked about the appointment. She simply confirmed that Deutsch “will be one of many agencies working on Ultra.” The spokeswomen declined any further comment about the pitching process and how the brand will be helping them grow to other markets.
But when AB InBev spoke to Adage about its global ambitions for its brand Michelob Ultra. They talked about how successful the beer brand has been, it has been a share gainer in the U.S. for the past four years. The beer brand has also been among the fastest-growing brands in Canada. It has also achieved remarkable growth in Mexico for the past couple of years. They also spoke about how the brand has recently been rolled out to other countries. The brand revealed that they will continue to explore opportunities for the amazing brand throughout their global footprint. AB InBev also expressed the brand’s excitement on the brand’s potential.