Dentsu Aegis Network Has Acquired BJL


Dentsu Aegis Network recently announced that it has added another agency to its Network. Dentsu Aegis Network announced that it has added BJL the Manchester-based agency to its network. By adding BJL to its network, the Dentsu is hoping to boost its capabilities in the North of England.

About BJL

BJL is a Manchester-based agency, it was founded in 1987. It is an advertising agency with competencies in brand strategy, PR, social media, CRM and content management. Their client portfolio includes Subaru, Co-operative Bank, Ronseal and Pure Gym.

About Dentsu Aegis Network

It is a multinational media and digital marketing communications company. The network is headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Some of their services include communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics.

BJL as Part of the Dentsu Aegis Network

As part of Dentsu Aegis Network BJL will bring it specialism in brand strategy, advertising, content production, PR, social media and CRM management. They will bring all these specializations to Dentsu’s already established presence in media, digital, data and technology.  BJL will be helping Dentsu Aegis Network strengthen its creative capabilities in the North England region. Nicky Unworth BJL’s chief executive will continue to be the agency’s chief executive following a merger. The agency’s managing partner Jackie Holt and its commercial director Iain Keer will also remain in their positions after the Dentsu Aegis Network merger. All the 75 employees of the agency and the agency’s small satellite office in London will also remain after the merger.

Denstu Speaks on Adding BJL to Its Network

Rachel McDonald the managing director of Dentsu Aegis Network North spoke on the new addition. She stated how they have worked with BJL for many years and how they have always admired their stand out creative work. She also spoke about how they have also always admired the agency’s impressive talent which they have grown in their Manchester headquarters. McDonald also spoke about how the agency further strengthens their offerings and ability to offer true end-to-end brand solutions for their clients across creative, media, digital and technology.


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