Corona beer together with Parley For the Ocean took a big step in its project to generate awareness about marine plastic pollution. The brand decided to repurpose waste plastic bags to create a one-of-a-kind art exhibition. Corona used waste plastics to reproduce Old Masters of famous paintings.
Corona Repurposes Waste Plastic Bags for Brazilian Art Exhibition
The beer brand had an open-air gallery in the Paulista Avenue where they showcased their one of a kind gallery. The artworks in the exhibition were made by the artist and activist Eduardo Srur. To create the exhibition activist artist Eduardo Srur went fishing among some of Brazil’s biggest city rivers. He did this to amass a stockpile of discarded plastic bags. These plastic wastes were used to reproduce popular artworks from over 100 years ago.
Artworks like Leonardo da Vinci’s “Monalisa”; Edvard Munch’s “The Scream” and Hokusai’s “The Great Wave of Kanagawa” were recreated. By reproducing all these artwork from over 100 years old, the brand was trying to show that the raw material used in the artworks remains in nature as much as masterpieces in the history of art. They were also trying to shine a light on how this material negatively affects the environment.
More on Corona’s Art Exhibition
Corona’s exhibition was created to raise awareness and involve the population of the largest city in the country, as well as its visitors, in the fight against the incorrect use and disposal of plastic. After the whole art exhibition, the brand and the artist plan to auction the pieces. The sales profit from the auction will be donated to Pimp My Carroça.
Pimp My Carroça is a movement that has been working since 2012 to steer waste pickers away from invisibility. They are also working to increase the incomes of the waste pickers. They do all this through art, awareness, technology and collective participation.
Corona and Eduardo Srur Speak on the Exhibition
Bruna Buás, Corona’s marketing director spoke about the exhibition and whole initiative. He talked about how Sao Paulo is the most populous city in South America and receives thousands of visitors daily. Buás mentioned that this fact is a huge opportunity for the fight against plastic waste. He stated that their partnership with Eduardo Srur is the first step for these people to get even more involved with the cause, as people from Sao Paulo also play a key role as change agents to help protect their paradise.
Srur added: “If these artworks are present in the history of civilization for more than 100 years, the plastic you throw in nature will be too. The ocean is the mother of all rivers, so the plastic we throw on the streets of São Paulo will go to our polluted metropolitan rivers that flow into the sea.”