MillerCoors and Bud Light have been in an ongoing media war, a war which has been termed ‘corngate.’ It looks like corngate is not going to quiet down any time soon, seeing as MillerCoors has decided to ramp up its moves against its rival AB InBev. MillerCoors has made corngate a legal battle by suing AB InBev over the Super Bowl spot that started corn gate.
About Corn Gate
Corn gate started when AB InBev decided to shade MillerCoors Miller Lite and Coors in its Bud Light spot. The spot was set in Bud Light “Dilly Dilly” universe, the spot shows Bud Knight arriving at Miller Lite and Coors castles with a massive barrel of corn syrup. Bud Knight claimed that the corn syrup was mistakenly delivered to the Bud Light castle. In the spot, their rivals confirmed that they brew their beers with corn syrup. This Super Bowl spot ignited corngate and corngate irrupted when MillerCoors responded. To respond to the spot MillerCoors ran a full-page ad in the New York Times to address the spot. Organizations and people from other sectors were also involved in corngate, with VP of National Corn Growers Association sharing a video of himself pouring a Bud Light down the drain.
MillerCoors Sues AB InBev for Super Bowl Spot
The latest development in the corngate controversy is that MillerCoors is suing AB InBev. They are seeking injunctive and other relief for what it calls “a false and misleading advertising campaign targeting Miller Lite and Coors Light.” The lawsuit was filed in the United States District Court for the Western District of Wisconsin. MillerCoors has asked that AB InBev stop airing the ad. MillerCoors is accusing AB InBev of failure to differentiate between corn syrup and high-fructose corn syrup. They claim that failure to differentiate between the two is an effort of their rivals to frighten consumers.
According to MillerCoors VP of Communications Adam Collins, AB InBev is a fear mongering consumers over a common beer ingredient. He noted that the rival brand also uses it as a fermentation aid in their beers. He explained that their rivals are deliberately deceiving consumers and their deception is bad for the entire industry. Collins stated that the lawsuit will reveal the truth to the whole world.
AB InBev Responds to MillerCoors Lawsuit
According to Adweek Bud Light says that they are taking the whole lawsuit in stride. They don’t plan to back down from their corn syrup campaign. According to the brand VP of Communications Gemma Hart, MillerCoors lawsuit is baseless. She stated that the lawsuit won’t deter Bud Light from giving consumers the transparency they demand. She stated that the organization stands behind Bud Light’s transparency campaign and that they don’t have any plans to change the advertising.