Coca Cola Ads: 5 of Its Most Memorable Campaigns

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CocaCola is one of the most popular and iconic brands ever. It was invented in the late 19th century and it is still relevant in today’s market. The brand’s superior marketing strategy has made it succeed in every market it goes to and has made the brand a household name worldwide. Coca Cola is responsible for a host of memorable ads. On this post, we will be looking back at some of Coca Cola memorable ads.

Coca Cola Ads: Hilltop (1971)

This was one of the brand’s most iconic and memorable ads. It showed a diverse group of people coming together at a hilltop. The people gathered together to sing together at a hilltop. They sang the New Seeker song ‘I’d Like to Teach the World to Sing.’ The ad was so iconic and memorable that the song became instantly synonymous with Coke.

Video of Coca-Cola, 1971 – ‘Hilltop’ | “I’d like to buy the world a Coke”

 Coca Cola Ads: Share a Coke (2011)

Coca Cola Ads: 5 of Its Most Memorable Campaigns

This campaign was a worldwide success, it initially started out in Australia but grew to become a worldwide campaign. The brand encouraged fans to ‘Share a coke’ with their friends and family. The brand wrote the names of their desired friends and families on the Coke bottle label.

Coca Cola Ads: Coke Factory (2006)

This delightfully animated ad, imagined the inner workings of a vending machine after the consumer’s coin is inserted.  The ad was very whimsical and was a treat to watch.

Video of Coca Cola – Fairytale In A Vending Machine

Coca Cola Ads: The Polar Bowl (2012)

The polar bears are frequent features in the brand’s advertising campaigns. The ad focused on a group of polar bears watching the game and taking part in their own version of football. What makes the ad so memorable and iconic is that it extended its reach from TV to online. Viewers were encouraged to visit www.CokePolarBowl.com where they could watch the polar bears react and interact with the game in real time.

Video of Coke 2012 Commercial: “Catch” starring NE_Bear

Coca Cola Ads Holidays are coming’ (1995- present day)

This campaign helped the brand forge a connection between itself and Christmas. Many consumers have credited the ad with being the official herald of Christmas.

Video of Coca Cola Christmas ’96/’97

Source: Drumm

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