Calvin Klein, the high-end fashion brand which was founded in 1968 is celebrating its 50th anniversary. The fashion brand is celebrating 50 years of provocation and self-expression. To celebrate this wonderful 50 years, the fashion brand is releasing a limited-edition collection called CK50. To promote this limited edition collection, the brand released a star-studded campaign.
About the CK50 Collection
The CK50 collection for its 50th anniversary is a fantastic collection that features a wide range of items. Items like underwear, T-shirts, sweatshirts, pants and dresses. The items in the collection are covered with black-and-white CK50 monograms. The items in the collection range from $28 to $170, they are only available online and through Amazon for a limited time beginning from October 15.
About the Campaign Promoting the Collection
To promote its CK50 collection for its 50th anniversary, the fashion brand launched a video campaign. The video takes its viewers through historic moments and fashions of the past five decades. Historic moments starting from space to the digital age. The campaign is very star-studded and stars celebrities like recent newlyweds Justin and Hailey Bieber. They appear first in the campaign, they are seen to be sitting close to each other in matching underwear from the collection. The couple is watching the U.S. launch a rocket to the moon.
The ad then moves into the TV and we see flashes of historic nostalgic moments. Each of these moments star famous models and musicians. Stars like A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen, Parker Van Noord and Rebecca Leigh Longendyke feature in the ad. All the stars in the ad all spot limited-edition clothing from the collection. In the ad, we see Kendall Jenner and A$AP Rocky rock out to KC and The Sunshine Band’s 70’s hit “That’s the Way (I Like It)”. We see them crash a disco and in another scene, we see the Biebers make out and playfully dance to EMF’s 1991 “Unbelievable”. This is a throwback to the iconic CK campaign featuring Mark Wahlberg and Kate Moss.
This campaign was created in-house and photographed by fashion photographer Glen Luchford. They plan to roll out the campaign on social media with hashtags #CK50 and #MyCalvins, as well in as digital and out-of-home placements.