Chevron through a rep recently announced that it has placed its global media planning and buying business under review. The energy company’s global media planning and buying business has been handled by WPP in the past. WPP’s had handled Chevron’s global media business for 16 years.
Details from the Chevron Global Media Planning and Buying Business Review
Not a lot of details have been revealed about this review but here’s what we know. Some say that the review was expected, seeing as WPP’s contract with Chevron is coming to an end. According to a statement from a rep from Chevron, the energy giants said that though the company’s global media business has been in a place for 16 years, they will like to place it on review. In the statement, the rep stated that they want to test the marketplace to ensure that they have the best media services agency
Chevron and WPP’s History
Chevron started working with WPP in 2003 after it consolidated its global account in 2003. The two companies have maintained a steady relationship for 16 years. There was an exception in 2012 when the energy giant fired two subsidiaries of WPP. They fired Ogilvy PR and Ogilvy Government Relations when it was reported that the two agency representatives held meetings with environmental groups opposed to Chevron development projects in Ecuador. The two have maintained a steady relationship for 16 years, with a lot of WPP other subsidiary agencies working for Chevron. Subsidiaries like Hill+Knowlton, Y&R and MEC.
WPP plc is a multinational advertising and public relations company. Its headquarters are in London, England. The media company owns various advertising, PR, media, market research, digital, government lobbying networks. Networks like Ogilvy, Grey, Wunderman Thompson, Gorilla Group, Hill+Knowlton Strategies, Burson-Marsteller, Kantar etc. Their major clients include Ford, Shell, Kimberly-Clark, Mars etc. They currently handle global media for three of the world’s four largest fossil fuel companies.