How to Launch a New Brand: 5 Tips for a Memorable...

You only get one opportunity to launch your brand as they say you only get one opportunity to make a first impression. The way...

Set Experience Group Merges and Rebrands as Set Creative

The SET Experience Group, the WPP owned network recently announced that it will be consolidating its family of agencies. Following the merger announcement, the...

Rebranding: 4 Signs You Need to Rebrand

Your brand image is very important to how successful your business is. It is the way your customers and the consumers at large perceive...

TomTom Signs Phyno and Teni the Entertainer as Brand Ambassadors

TomTom the Cadbury owned candy brand recently announced that it has signed Phyno and Teni the Entertainer as its brand ambassadors. The announcement was...

Marketing Innovations We Love: Coors Light’s ‘Smart’ Tap Dispenses Free Beer...

Corngate has been in full swing with MillerCoors Miller Light and AB InBev’s Bud Light continually throwing shots at each other. For the most...

This Might Be Access Bank’s New Logo after the Merger with...

In December 2018, Access Bank and Diamond bank announced that they will be merging their two banks into one entity. According to the announcement,...

DDB Launches New Visual Identity in Honour of Its 70th Anniversary

DDB recently unveiled a new visual identity in honour of its 70th Anniversary. The new visual identity is an effort from the agency to...

Corngate Escalates as MillerCoors Sues AB InBev over Its Super Bowl...

MillerCoors and Bud Light have been in an ongoing media war, a war which has been termed ‘corngate.’ It looks like corngate is not...

British Army ‘Snowflake’ Ads Effect on Recruitment

In January the British Army released some ads which were geared towards recruiting Gen Zs. The ads called on “Snowflakes” “me, me, me millennials”...

Into the Spotlight: Lux Uses Google Search Results to Spotlight Saudi...

Unilever’s brand Lux recently launched a campaign in Saudi Arabia. The campaign is titled Into the Spotlight, and it aims to shine a spotlight...

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