Volkswagen Repositions Its Marketing Programs and Taps WPP to Handle North...

Volkswagen has decided to restructure its marketing programs to help increase the efficiency of their marketing programs. As a result of the...

The Core Traits of a Successful Brand Ambassador

As a business owner, you can never underestimate the power of word of mouth recommendations, it is still a great marketing tool....

Apple Holiday Ad: Apple Launches a New Holiday Ad Called Share...

Every year Apple releases a holiday ad, the apple holiday ads are usually beautifully designed and are usually a hit. The Apple holiday ads...

1000 Smiles: Maltina Launches New Campaign

Maltina one of Nigeria’s top nourishing malt drinks recently launched a new campaign called 1000 smiles. Maltina launched the 1000 smile campaign in partnership...

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Studies show that emotional responses to ads are more influential on a person’s intent to buy than the content of the ad. Consumers are...

XLR8 : Awarded International Breweries Public Relations Account

International Breweries just recently appointed XLR8 to manage its public relations. International Breweries is the Nigerian subsidiary of AB InBev while XLR8 is a...

The Coca Cola Polar Bear: Celebrates its 25th Anniversary with a...

This year the Coca Cola polar bear turns 25 years old and it celebrates its anniversary by staring in Coca Cola’s new Christmas ad....

DKK Nigeria Add 3 New Accounts to Its Portfolio

DKK Nigeria the 360-degree communications company recently added 3 new accounts to its portfolio. DKK Nigeria added Alpha mead, Stardom Nigeria Reality Show and...

Jason Peterson and Havas Group Part Ways

Havas Group recently released a statement that its CCO of North America Jason Peterson is leaving the agency. The statement stated that Jason Peterson...

TVC Communications Unveils Its Brand Identity

TVC Communications just recently unveiled a new brand identity. The change would affect the brands family entertainment channel TVC. Why did TVC Communications Change Its...

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