MasterCard Presents Multisensory Brand Immersion at Cannes Lions

At this year’s Cannes Lions festival, MasterCard will be hosting the main stage presentation. They will be talking about Multisensory brand immersion. MasterCard will...

Branded Content Ads: Instagram Launches New Tool That Lets Brands Boost...

Instagram recently announced that it will be launching a new tool. The tool which is called Branded Content Ads, lets advertisers pay to make...

Wrangler Appoints Mother NY as Global Creative Agency of Record

According to reports from Adage, Wrangler has named independent network Mother New York as its global creative agency of record. The appointment comes after...

Cheq Report: Advertisers to Lose $23 Billion Globally to Ad Fraud...

According to a recent report conducted by a cybersecurity company called Cheq, the advertiser will lose $23 billion globally to ad fraud in 2019....

AdWeek Interviews: How IKEA Recreated Famous TV Living Rooms, Boosting Traffic...

IKEA recently released a campaign called the “Real Life Series”, the campaign was created for the Middle East by Publicis Spain. The campaign recreated...

DEWnited States: Mtn Dew Made 50 bottle Designs, One for Each...

Mountain Dew recently launched a new campaign to celebrate what makes the United States great. The campaign involved releasing a limited edition bottle series...

GSD&M Wins Universal Parks & Resorts Creative Account

According to recent reports from Adage, Austin, Texas-based GSD&M has been awarded Universal Parks & Resorts creative account. GSD &M, an agency that’s part...

Nike’s Women’s World Cup Ad Celebrates Today and Tomorrow’s Soccer Stars

The Women’s World Cup is almost here and a lot of brands are celebrating the event with campaigns to help promote it. Nike is...

Ads We Love: Ikea Recreates the Living Rooms from 3 Iconic...

Ikea recently launched a new campaign in the United Arab Emirates (UAE). The campaign saw the furniture brand recreating the living rooms from 3...

Here’s the Ad Format that Accounts for Majority of Media Spend...

Warc Data, an online service dedicated to featuring current advertising benchmarks, data points and trends in media investment and usage recently released its monthly...

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