This year’s Cannes Lions Festival recently rounded up and many awards were given out. This year a total of 26 Grand Prix awards were given throughout the weeklong festival. On this post, we would share the complete list of 2019 Grand Prix Award winners.
2019 Grand Prix Award Winners
Titanium, Direct and Mobile Grand Prix: Burger King’s Whopper Detour
The 2019 Grand Prix Award winner for Titanium, Direct and Mobile went to FCB New York’s sassy update of The Burger King app. The update allowed users to get a 1 cent coupon for a Whopper when in proximity to a McDonalds.
Film and Film Craft Grand Prix: The New York Times
Droga5’s series of five harrowing videos for The New York Times was among the 2019 Grand Prix Award winners. They won the Grand Prix for film and film craft. The five videos highlighted the importance of investigative, well-researched reporting.
Outdoor and Inaugural Entertainment for Sport Grand Prix: Wieden + Kennedy’s Dream Crazy for Nike
Not surprisingly Wieden +Kennedy’s ad for Nike was among 2019 Grand Prix Award winners. The highly controversial ad won the outdoor and inaugural entertainment for sport Grand Prix Award.
Social & Influencer Grand Prix: Wendy’s Keeping Fortnite Fresh
This campaign was created by VMLY&R, it rode on the popularity of video game Fortnite. It embedded Wendy’s into the gameplay to spread a message about the evils of frozen beef.
Media Grand Prix: AKQA São Paulo for Nike Air Max
AKQA São Paulo created the campaign for Nike Air Max. They commissioned local graffiti artists to add Nike Air Max sneakers to the feet of characters in their existing artworks around the city. Customers were encouraged to visit the artwork locations to buy the IRL trainers using their geolocation.
PR Grand Prix: The Tampon Book
This campaign was created by Scholz & Friends, they protested the 19% luxury tax on feminine hygiene products in Germany. They did this by publishing a book (which are taxed at just 7%) with 15 tampons packed into it.
Creative Data Grand Prix: Black & Abroad’s Go Back to Africa
This campaign was created by FCB/Six Toronto and they decided to reframe the conversation around race. They did this by flipping the expression ‘go back to Africa’ on its head. They posted a series of stunning photos of the continent with the hashtag #GoBackToAfrica.
Creative Strategy Grand Prix: Volvo’s The E.V.A. Initiative
This campaign from Sweden-based Forsman & Bodenfors was created to raise awareness about gender bias in road safety. It did this by shining a light on the fact that women are more likely to die in an accident because crash test dummies are male.
Entertainment Lions for Music Grand Prix: This is America by Childish Gambino
Childish Gambino’s ‘This is America’ viral political video was about 2019 Grand Prix Award winners. The video which was directed by Hiro Murai won the entertainment lions for music.
Entertainment Lions for Music Grand Prix: Bluesman by Baco Exu do Blues
Baco Exu do Blues released a short film for his concept album. The short video titled Bluesman is a powerful exploration of racism and black identity.
Entertainment Grand Prix: Johnson & Johnson AIDS Documentary
The documentary which was directed by Dan Kraussv tells the story of a group of nurses in San Francisco. These nurses refused to stigmatize AIDS patients from the beginning of the epidemic (this was not common at the time)
Industry Craft Grand Prix: Nike Just Do It HQ at the Church
Nike in partnership with Momentum Worldwide transformed a vacant church in Chicago into a pop-up basketball court. The basketball court gave the local youth a safe space to play and train off the streets.
Digital Craft Grand Prix: Carlings
It was created with creative agency Virtue Copenhagen, they took on fast fashion with its ‘adDress the Future’. The campaign (address the Future) is an all-digital clothing collection that can be virtually ‘tried on’.
Innovation Grand Prix: See Sound
Area 23 was among the 2019 Grand Prix Award winners for a household device for the hearing impaired that alerts them of potentially dangerous sounds. For example, a fire alarm or a shattering glass.
Radio and Audio Grand Prix: Westworld: The Maze by HBO
The campaign was created by 360i, it was created to promote the second season of the HBO series. The campaign allows fans to enter Westworld from the comfort of their sofa, simply by saying “Alexa, Open Westworld”.
Design Grand Prix: Google’s Creatability
Google’s creatability was among 2019 Grand Prix Award winners. The creative suite how creative tools like drawing can be made friendly for people with disabilities. They used an open source programme where the community is encouraged to participate in their development.
Print & Publishing Grand Prix: BBDO’s Blank Newspaper
This campaign was created by BBDO Dubai for Lebanese newspaper An-Hanar. The blank newspaper was used to send a message to the government about failing to form a government.
Creative Effectiveness Grand Prix: Carrefour’s Black Supermarket
The campaign was created to put pressure on the European Union to change its regulations on organic farming. It was created by creative agency Marcel.
E-commerce Grand Prix: Doconomy, Do Black
Swedish fintech company Doconomy in partnership with Mastercard created an innovative payment solution which limits users’ carbon footprints.
Brand Experience & Activation Grand Prix: Microsoft Xbox Adaptive Controller
This was handled by McCann New York, they won the award for its promotion of Xbox’s new controller.
Health and Wellness Grand Prix: Ikea’s ThisAbles
The campaign showed how some of IKEAs popular products have been made to be more accessible with a series of disability-friendly add ons.
Disease Awareness Grand Prix: GSK’s Breath of Life
GSK’s Breath of Life app was among the 2019 Grand Prix Award winners. McCann Shanghai created an app for the brand which lives within WeChatt. It allowed people to test for the often mistakenly diagnosed chronic obstructive pulmonary disease.
Sustainable Development Goals: The Lion’s Share for Mars Australia
The initiative was launched in partnership with the United Nations Development Programme and fronted by David Attenborough. It asked advertisers to contribute a portion of their media spend to wildlife conservation and animal welfare projects.
Glass – The Lion for Change: The Last Ever Issue
Creative agency VMLY&R and Polish newspaper Gazeta.pl teamed up to buy Poland’s longest running and most controversial adult magazine. They then turned its final issue into a powerful platform to discuss why women shouldn’t be objectified.
Glass – The Lion For Change: Viva La Vulva by AMV B
The ad featured lip-syncing vulvas in the form of conch shells, fortune cookies and coin purses.