Cannes Lions recently announced the release of its 2019 Global Creativity Report. Cannes Lions Global Creativity Report is considered to be one of the industry-leading resource for creativity and effectiveness benchmarking. Things were done a little different for this year’s Global Creativity Report. This year’s report was extended and they were contributions from partner company WARC, the global marketing and media intelligence service.
Cannes Lions 2019 Global Creativity Report
The report has new editorial sections which provide in-depth analysis and insights. Each of the sections dissects one of the nine Festival Tracks and the winning work, focusing on a Grand Prix winner from each Track. The report also highlights the diversity of companies that picked-up the Grand Prix accolade in 2019. These companies hail from countries as far-reaching as, China, Israel, Poland, Canada and the United Arab Emirates.
It also provides historical data and rankings of Cannes Lions Special Awards, top-performing agencies, production companies, brands and people. It presents a comprehensive overview of the industry performance, both regionally and globally. Some of the Cannes Lions 2019 Global Creativity Report highlights include:
- Creative Brand of the Year full rankings announced
- Regional Network of the Year ranking published
- Agency and Independent Agency of the Year by Track positions announced
- Agency of the Year rankings published by region, country and city
- Global People rankings for Creative Director, Art Director, Copywriter & Director
Cannes Lions Speaks on the Global Creativity Report
Simon Cook, Managing Director, Cannes Lions spoke about the report. He stated that the report has evolved this, it is the definitive global benchmark for creativity and effectiveness in the branded communication industry. Cook stated that the editorial provided by WARC gives an in-depth analysis of the trends and themes that emerged from inside the jury rooms at this year’s festival. He explained that it is an essential resource for the global creative and marketing community.
He talked about how creativity has become increasingly business-critical, so understanding where the bar sits has never been so important. This report is a tool for anyone looking to gain a competitive advantage by unlocking creative potential.
For the report, please click here.