Organisers of the prestigious Cannes Lions International Festival of Creativity have recently announced the date for the 2020 festival. Asides the date of the Cannes Lions 2020 Festival, the organisers also made some major changes to its content agenda themes. Cannes Lions announced that its 2020 festival will be taking place from Monday 22nd of June to Friday 26th of June.
Cannes Lions 2020 Festival Announces Date and Major Changes
Like it said earlier, the 2020 festival will hold from Monday 22nd of June to Friday the 26th of June. The organisers also announced changes to its content agenda themes. They announced new content agenda themes and the launch of the Creative Business Transformation Lions.
According to Cannes Lions, the new elements were devised through industry-wide consultation and in-depth research with the global branded communications community. They got feedback from over 1500 customers and executed 100 in-depth interviews with industry-leading Chief Marketing Officers, Chief Creative Officers, brand leaders, strategists and CEOs. They got their feedback to inform the 2020 Content Agenda’s eight themes. According to them, each theme is shaped around the most business-critical areas of branded marketing and communications.
One of the changes is that they now invite the industry to apply to speak on stage. They also now invite the industry to enter their content submissions.
2020 Content Themes
Here are the Cannes Lions 2020 Festival content themes:
- Creativity is the Business Growth Engine
- Creative Disruption in Commerce
- Post-Purpose: Brand Accountability and Activism
- Your Brand is my Experience
- Looking to 2030: Making your Business Future-fit and Applied Creativity: When Data
- Tech and Ideas Collide
- Storytelling at Scale
- Let’s Get Back to Brand
Creative Business Transformation Lions
Cannes Lions also launched a new Lions category for the 2020 festival. The new Lions category is the Creative Business Transformation Lions. According to the organisers, it was launched in response to the digital disruption that is affecting the way brands and businesses operate. They stated that the Lion celebrates the creativity that drives businesses forward and the creative thinking that changes how businesses organise themselves, how people work internally and how customers engage. According to them, the award honours the new breed of work.
Changes to PR Lions
They have also refreshed the PR Lions for 2020. They refreshed it to ensure the Award accurately represents the current PR industry. Cannes Lions undertook research with PR specialists globally to better understand their unique challenges and perspectives. They did this to ensure the PR Lions focus on the areas of creative work that the industry wants to be recognised for today.
All updates to Award categories will be available on the Cannes Lions website in November 2019. Entries to the Lions Awards open on the 16th of January 2020.