The Cannes Lions 2019 festival officially commenced on the 17th of June 2019. After the first day which was full of learning and networking, the awards judges announced the first Grand Prix Winners. Below is a roundup of the first Grand Prix Winners at the Cannes Lions 2019.
Cannes Lions 2019 Outdoor Grand Prix Winner: Wieden + Kennedy’s Dream Crazy for Nike
The Outdoor Grand Prix Awards celebrates creativity experienced out of home. They were 2,389 entries from 66 countries. The jury awarded 1 Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions in this category. The Grand Prix went to Wieden + Kennedy for its Dream Crazy for Nike. This ad starred Colin Kaepernick and one of the most controversial ads of this generation.
Cannes Lions 2019 Health and Wellness Grand Prix Winner: Ikea’s ThisAbles
The Health & Wellness Lion Grand Prix winner was McCann Tel Aviv for the Ikea ThisAbles campaign. This Cannes Lion applauds creativity for personal wellbeing. They were 1,186 entries from 52 countries and they were 33 Lions awarded. 1 Grand Prix, 5 Gold, 10 Silver and 17 Bronze Lions. This Grand Prix winning campaign was launched to show how some of Ikea’s most popular products would be made available with disability-friendly add ons.
Cannes Lions 2019 Design Grand Prix Winner: Google’s Creatability
This year’s Grand Prix winner for Design went to Google Creative Lab for its Creatability initiative. The Design Lions usually celebrates visual craftsmanship. This year there were 1,469 entries from 65 countries and they were 47 Lions awarded. 1 Grand Prix, 6 Gold, 16 Silver and 24 Bronze Lions. Google won the Grand Prix for its Creatibility initiative which explores how creative tools like tools for drawing or making music can be made friendly for people with disabilities. The initiative is an open source programme where the community is encouraged to participate in the development of the tools, access tutorials and submit their own projects.
Cannes Lions 2019 Print & Publishing Grand Prix Winner: BBDO’s Blank Newspaper
This Grand Prix was awarded to Impact BBDO, Dubai for its Blank Newspaper. The award honours the best creativity in circulation. This year they were of 1,252 entries from 62 countries and 32 Lions awarded. 1 Grand Prix, 6 Gold, 7 Silver and 18 Bronze Lions. The Grand Prix winning campaign used the creation of a blank front page for Lebanese newspaper An-Hanar to send a message to the government. The aim of the campaign was to create a conversation around elected officials failing to form a government. The readers of the newspaper were encouraged to write their own headlines and messages for the government on the blank page and share them on social media.
Cannes Lions 2019 Disease Awareness Grand Prix Winner: McCann Health for GSK’s Breath of Life
The Grand Prix was awarded to McCann Health, Shanghai for GSK’s Breath of Life. The award celebrates creative communications from pharmaceutical clients and services. They were 363 entries from 23 countries and 11 Lions were awarded. 1 Grand Prix, 2 Gold, 3 Silver and 5 Bronze Lions. The Breath of Life is an app which was created by McCann Shanghai for GSK. The app allows people to test if they have chronic obstructive pulmonary disease (COPD).