Cadbury Crème Eggs Challenge: Cadbury to Hide Eggs in Other Brand’s Ad

0
331

Cadbury recently announced a new campaign that comes in form a treasure hunt challenge. The challenge we are calling the Cadbury Crème Eggs Challenge, it encourages viewers to watch other brand ads to try to spot the brand crème eggs. The Cadbury Crème Eggs Challenge will see the brand hiding its crème eggs in print, out door and TV ads across Britain.

Cadbury Crème Eggs Challenge: Cadbury to Hide Eggs in Other Brand’s Ad

About the Cadbury Crème Eggs Challenge:

The campaign was created with the help of the creative agency Elvis. The aim of the Cadbury Crème Eggs Challenge is to help promote the White Chocolate Cadbury Crème Egg. The challenge will launch in about 6 days and will run through the weeks leading to Easter. The Cadbury Crème Eggs Challenge will most likely end on Easer day which is April 21. The Mondelez brand released a video to help explain how the challenge works. In the video, a commercial for Oreo comes on with a hidden Cadbury egg. The viewers who spot the video are encouraged to take a photo of the sighting and upload to the microsite to unwrap it.

How the Cadbury Crème Eggs Challenge Works:

Once a customer sights an egg in an ad, the customer should take a picture or screen shot of the sighting. He or she should then upload the sighting to hunt the white crème egg website.  Once you upload the image to the website, you will find out what you have won. If you spotted the white egg, you will win a free Cadbury Crème Egg. But if you spot a traditional egg, you will win a free Cadbury traditional egg. A customer will win 10,000 British Pounds. The Mondelez brand will be giving out 1,000 vouchers for white chocolate eggs and 30,000 vouchers for the traditional eggs.

Our Thoughts on the Cadbury Crème Egga Challenge

This is a brilliant challenge, this challenge is a great way for the Mondelez brand to deepen its connection with its consumers. It is also a great way to capture the attention of their consumers who may have over looked traditional ads. This campaign is a fun way to get people talking and interacting with the brand. The Cadbury Crème Eggs Challenge has the potential to build brand loyalty and heighten their social media engagements.

LEAVE A REPLY

Please enter your comment!
Please enter your name here