Afrobeat Nigerian artist Burna Boy has been announced as the new brand ambassador for Star Lager Beer. The announcement was made at the Circa, Lekki, Lagos on the 27th of January 2019. Burna Boy, the Star brand team, the media, consumers and friends of the brand were present at the announcement. Prior to the announcements, Star teased the announcement with various visual cues and media content. The content push generated some buzz ahead of the big announcement.
Burna Boy Speaks on his New Role as Star Brand Ambassador
Speaking at the event, Burna Boy expressed his joy at being a Star Brand ambassador. He praised the brand calling it one of the most reputable brands in the country. The Afrobeat artist expressed his delight in joining the family. He spoke about how he feels his new association with Star will help him continue to communicate his brand value. Which entails entertaining and inspire listeners with his music. Burna Boy then gushed about how much of a fan is of the Star brand. He believes they can both work together to inspire Nigerians to “shine on to the brighter side of life.”
The Star Lager Beer Brand Speaks on the New Partnership
The Managing Director, Nigerian Breweries Plc., Jordi Borrut Bel also spoke at the event. He spoke about how the brand has always supported and had an interest in Nigerian music. He stated that the brand has always believed that our music industry had immense talent and potential for greatness. Jordi Borrut Bel sang Burna Boy’s praises calling him one of the biggest music exports from the shores of West Africa. According to Jordi Borrut Bel, the new brand association will help Star tell its story and position the brand as the leading brand for the aspirational Nigerian who believes he can take on the world. He ended his statement by expressing the brand’s excitement with collaborating with the Afrobeat artist.
The Star Lager Beer Brand and Nigerian Music
The Star Lager Beer has been one of the biggest brand supporters of Nigeria music. The beer brand has hosted various music-related events in the past. Most recently the brand hosted various musical events one of which was Burna Boy’s Live Concert. The new brand association with the Afrobeats artist Burna Boy will cement the brand’s presence in the Nigerian music industry.