Burger King just recently launched a new campaign called “Leave it to us” to promote home deliveries. The new campaign shows drive-through patrons who weren’t so lucky at using their drive-throughs.
Burger Kings “Leave It To Us” Campaign
Burger King released a series of print ads that depict real-life car crashes at their drive-throughs. They use images of car crashes at different restaurants to promote home deliveries with the tagline, “Leave it to Us. The message on the campaign reads “Burger King’s menu is available for delivery via the third-party app DoorDash”. Burger King has released five ads in the “Leave it to us” campaign. The ad was created by the agency LOLA MullenLowe in Spain, they also created the brand’s successful Scary Clown Night promotion last Halloween. The new car-crash ads will run in the New York Post, Miami Herald and San Francisco Chronicle.
Burger Kings in a statement said that storefront car crashes are quite common, they blamed the crashes on distracted drivers. In the statement, they stated that smartphones are usually the cause of most distractions. The brand was unable to give actual stats on how often the car crashes occur. They also reassured viewers that none of the victims of the crash was seriously injured.
Founded by Andy Fang, Tony Xu and Evan Moore, DoorDash is an on-demand courier service. DoorDash is a technology company that offers food delivery from restaurants on-demand.DoorDash launched in Palo Alto and has since expanded to 56 markets and more than 600 cities across North America. In an effort to support Burger King’s campaign, DoorDash offered no delivery on Burger King orders over $15. The offer started on the 1st of November 2018 and ended on the 4th of November 2018.
Why This Ad Seems Familiar
Burger Kings “Leave It To Us” Ad might seem quite familiar to you because it is very similar to a previous ad run by the brand. The brand ran an ad called “burning stores”, similar to the Leave it to Us ad, the burning store ad was also run as a print ad. The ad was very popular and quite successful, it won the 2017 print Grand Prix at the Cannes Lions. The ad featured real fires at the chain’s locations alongside a simple message: “Flame grilled since 1954.”The campaign ran a full-page newspaper spread in El Puntal de Villa María, in Córdoba, Argentina. The ad was designed by agency David Miami.