Burger King is known for taking light-hearted shots at its rivals. Most of the time, Burger King takes shots at other burger joints and most of their jabs are usually targeted at McDonald’s. Recently Burger King came for KFC’s Colonel Sanders. The fast-food chain took shots at KFC’s Colonel Sanders in a new spot to promote their grilled chicken sandwich. In the spot which was created by MullenLowe, we see the fast food chain calling itself the KFG (King of flame grilling) while trolling KFC.
About the Burger King KFG (King of flame Grilling) Spot
As the KFG (King of flame Grilling) spot starts, we hear a voice-over with a southern accent talking about flame grilling chicken. The KFG (King of flame Grilling) spot advances with the video showing a hand picking out a white suit. The same hand is seen to be tightening a belt buckle. In the KFG (King of flame Grilling) spot, the voiceover says the only way to get the best is “KFG”. The shot moves to see the King dressed in the white suit as the “King of Flame Grilling.” The voice-over then says “When it comes to flame grilling, the King always outranks the Colonel.” The KFG (King of flame Grilling) spot ends with the logo stating that “It’s Flame-Grilled Good” as it echoes KFC’s catchphrase.
The new grilled chicken sandwich which is the centre of the spot will now be available at participating Burger King Restaurants nationwide. The new grilled chicken sandwich will now be featured as a permanent menu item. As part of the King of flame Grilling campaign, Burger King plans to feature KFG on sandwich wrappers at some select restaurants in Kentucky, Miami, Los Angeles and New York.
Burger King Speaks on the KFG Spot
The North America president of Burger King Chris Finazzo made a statement about the spot and the new grilled chicken sandwich. He stated that the fast-food chain has been flame-grilling since the restaurant opened in 1954. Finazzo spoke about how they have over 60 years of grilling expertise and how they wanted to celebrate the expertise with the spot and new grilled chicken sandwich. He also explained that they wanted to show that when it comes to flame grilling, their chain reigns supreme over the competition.