Budweiser the Ab InBev brand recently announced a new sponsorship partnership. Budweiser will be extending its existing partnership with the Football A
About the Partnership between Budweiser and the England Women’s Football Team
The partnership was signed to
As the official beer partner of the England women’s football team, they will support the team as they prepare to head to France to participate in the Fifa Women’s World Cup 2019. According to the beer brand, the partnership with the England women’s football team will help to break down social stigmas and barrier for women hoping to enter the sport. The partnership also ties with the brand’s desire to embrace a more purposeful approach to its sport partnerships.
Budweiser Speaks on the Partnership with the England Women’s Football Team
Paula Lindenberg the president for AB InBev UK and Ireland spoke about the partnership and football. She spoke about how strongly the brand believes in football and how it is more than a game. She talked about how it is a huge part of their culture, how it is a great way to bring people together and why football and Budweiser share a natural affinity. Lindenberg then went to express the brand’s excitement to be taking the brands bond with football to the next level by supporting the incredibly skilful Lionesses (England women’s football team) at this points in their journey.
She also talked about how their values match the Lionesses values perfectly. She spoke about how both the beer brand and the football team champion passion and ambition. Lindenberg threw in the beer brands support for the team, talking about their winning performance in the SheBelieves Cup. Stating that this year will be epic for the football team. She also asked the country to raise a glass and get behind the team.