As you know there has been an ongoing war between Bud Light and MillerCoors. The war which is known as the corn syrup war originated when Bud Light released an ad, implying that MillerCoors used corn syrup to make its beer. It went from an advertising battle to a legal battle. The war has come finally come to an end with MillerCoors emerging as the victor and Bud Light emerging as the loser
Bud Light Defeated in ‘Corn Syrup’ PR War
A US judge recently ruled against Bud Light and has ordered the beer brand to cease suggesting that its rivals use corn syrup in their finished products. This definitive judgement follows a preliminary ruling in May which banned such suggestions in its AB InBev’s advertising. The current ruling has now been extended to its packaging. However, the ruling states that Bud Light is still permitted to use warehoused packs manufactured before 6 June until 2 March 2020.
The issue still hasn’t been put to bed. There will be a larger trial still pending between the two unless a settlement can be reached.
Bud Light and MillerCoors Speak on the Ruling
MillerCoors chief executive Gavin Hattersley spoke about the ruling. He talked about how the ruling is another victory for MillerCoors. But, more importantly, it is another victory for the American public against deceptive advertising like Bud Lights. Hattersley explained that it’s rival’s campaign was bad for the public, bad for the industry and against the law.
He stated that with the ruling, they are holding their rival accountable for their actions. He also assured the public that the brand will keep holding their feet to the fire every time they intentionally mislead the American public.
AB InBev seemed unrepentant after the ruling and in an attempt to put up a brave face said the following. “Bud Light is brewed with no corn syrup–plain and simple. We look forward to defending our right to inform beer drinkers of this fact at trial and on appeal.”