BrandZ recently released its annual report on the world’s top 100 valuable brands. For 2019, Amazon topped the list and was named the world’s most valuable brand for 2019. Amazon earned this title thanks to a 52% year-on-year increase in brand value to reach $315.5bn. The retail brand displaced Tech giants Apple and moved them to the second spot with $309.5bn.
BrandZ is a brand equity database, it is managed by the marketing firm Millward Brown. BrandZ holds data from over 650,000 consumers and professionals across 31 countries. They compare over 23,000 brands and it is used to estimate brand valuations. The brand valuations are used yearly to generate a list of the top 100 global brands.
About BrandZ Top 100 List for 2019
This year’s list was compiled by WPP and Kantar and this year’s report confirms the seemingly unstoppable growth of the Amazon. The online retailer seems to be defying expectations of a slowdown in growth. Their unstoppable growth is being fuelled by a spate of acquisitions, customer service and an unsurpassed range of products and services. Ever since the survey began in 2006, consumer technology firms have topped the list. This makes Amazon’s feat even more impressive and spectacular.
In the top 10, Facebook held its own back in sixth place despite dipping 2% to a valuation of $159bn. Alibaba showed the growing power of Chinese tech by jumping two places to seventh after growing 16% to $131.2bn.
BrandZ Speaks on this Year’s Report
David Roth, chief executive of The Store WPP EMEA and Asia and chairman of BrandZ spoke about this year’s report. He stated that the growth in value of this year’s top 100 brands to an all-time high proves the power of investing in brands to deliver superior shareholder value. Roth explained that behind this headline growth figure lies the success coming from a new phenomenon of ecosystem brand building. He explained that reports show us a move from individual product and service brands to a new era of highly-disruptive ecosystems. Roth explained that brands need to understand the value this type of model can create and should embrace its approach to be successful in the future.
Brandz Top Ten 2019
|Brand||Value ( $BN)||Percentage Increase|
|McDonald’s Fast Food||130.368||3%|
|AT & T Telcom Providers||108.375||2%|
For the full report, click here