Marvel’s Avengers: Endgame is the biggest and most anticipated movie of the year. It is expected to rake in about $300 million in its first weekend and has the potential to become the highest grossing movie ever. There has been a lot of hype to help get fans excited about the movies (like they need it!), the movie is finally here and fans are excited. A lot of brands don’t want to miss out on the Avengers: Endgame hype and euphoria. Many brands are taking advantage of the Avengers: Endgame euphoria and are using it to help promote their brand. Today we would be listing and discussing some of such brands and how they are joining the Avengers: Endgame hype.
Audi is a sponsor for the film’s premiere, to get in on the Avengers: Endgame action, the brand released an ad for its new Audi e-Tron. The ad features Capital Marvel’s return to earth, she is filled in on all the things she has missed since she left earth. Like the war against glutton, social media and of course the advancements with cars. It’s important to note that both the Audi R8 and Audi e-Tron are featured in the movie.
Coca-Cola No Sugar
Coca-Cola and Marvel partnered up to promote the movie and Coca-cola No sugar in an ad. The ad which airs 57 countries, shows how Coca- Cola No Sugar gives her energy and turns her into a superhero to make her on time for her movie.
Durex also jumped in on the Avengers: Endgame hype bandwagon by released a funny poster. The poster shows sperm disappearing (like Thanos Snap) once it hits the Durex Condom. It cites it as “the dead end” which is a word play on the movie’s title Endgame.
The brand released a spot, where the gecko imagines himself wielding the gauntlet after he sees the movie poster. With the gauntlet he sees himself saving people from paying too much for insurance.
To jump in on the Avengers: Endgame action, the brand is offering any customer who buys 3 of their products before May 22 a promotional code. The code allows them to get a discount on the ticket, the ticket is up to $13. To qualify, customers simply need to take pictures of their receipts and upload them.
Get a $13 Movie Ticket to see Marvel Studios’ #AvengersEndgame when you buy any 3 participating Yoplait Yogurt, Go-GURT and Big G cereals.
— General Mills Cereal (@GenMillsCereal) April 8, 2019
Google also jumped into the Avengers: Endgame hype bandwagon. The released a feature that replicated Thanos’ snap and wipes out half of the users Google search results. To see it, users simply need to search for “Thanos” and click on the gauntlet icon. They also released a video of its latest phone Google Pixel 3. The video shows people who live in the Marvel Cinematic Universe using the Pixel 3 to go about their daily lives while the Avengers are fighting.
Mastercard, Marvel Studios and Stand Up To Cancer
Mastercard and Marvel partnered Stand Up To Cancer in a PSA campaign that focuses on real-life superheroes: cancer survivors. The partnership encompasses print, TV, radio, digital and out-of-home advertising. As part of the partnership, Mastercard is also donating $1 for every purchase of “Avengers: Endgame” tickets made with a Mastercard on Fandango.com.
From now to Mat 20, kids get Avengers-themed Happy Meals. There are four different box designs and each includes a toy representing a character from Avengers: Endgame. Families can also head to the restaurant’s mobile app to access seven virtual Avengers and see behind-the-scenes action from the movie.
The makeup brand is also jumping in on the action, they launched a Marvel collection. The collection consists of holographic and super-shine essentials including eyeshadows, lip colours and makeup accessories. A five-piece brush set tagged with different Avengers heroes was also released.