Brand Communicator, a Nigerian brand and marketing communications magazine recently announced that it will be organizing an event titled Brandcomfest. The Brandcomfest which is described as a first of its kind is an event designed to discuss the topical issues in the marketing and advertising agency.
According to Brand communicator, Brandcomfest was designed to be the largest gathering of stakeholders in the brand and marketing communications landscape. The event is designed to cater to the most contemporary and topical issues in the industry. It is designed to be the foremost thought-leadership platform for stakeholders within the brands and marketing communications value chain. It is to be the most credible and prestigious platform recognizing, rewarding and inspiring agencies, brands and individuals in the marketing communications and the media landscape in Nigeria.
The First Ever BrandComfest: What to Expect
BradComfest will be a 2-day event and the theme for the first edition will be ‘Digital Disruption and the Future of Brands and Marketing Communications.’ There will be different sessions centred around the theme. Some of such sessions include Experiential Marketing, Out-of-Home Advertising, Sustainability, Public Relations, Media Investment, Agency Business and Brands and Agencies Success Stories session. The event will start at 9 am each day and over 48 Integrated Marketing Communications (IMC) experts will speak as keynote speakers and panellists at the event.
On the first day of Brandcomfest, topics like the following will be discussed
- Digital disruption and the future of Brands and Marketing Communications
- The future of Experiential Marketing in a Technologically Driven World
- The future of Out of Home Advertising in the Face of Digital Disruption
- Sustainability and Eﬀ
On the second day of the events, topics like the following will be discussed:
- Media Investments
- Evolving Trends
- Challenges & Opportunities to Agency Business: Sustainable Agency Models in the Face of Disruption
- Brands and Agencies’ Success Stories.
Brandcomfest will be also celebrating exploits and achievements of brands, agencies and notable players with remarkable impacts in the brand and marketing industry. Some of such agencies, brands and individuals will receive Brandcom Awards. The Awards will hold at the Shell Hall, Muson Centre, Onikan, Lagos on Friday, May 24th, 2019 by 6 pm
Brand Communicator Speaks on Brandcomfest
Joshua Ajayi a convener of the event and publisher of Brand Communicator spoke on the event. He stated that the essence of organizing the event is to serve as our own way of linking the future
According to Joshua Ajayi, convener of BRANDCOMFEST and publisher of Brand Communicator, the event was organized to link the future, in line with the vision which they have religiously kept faith with since they hit the newsstands over a decade ago.