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Christiana Elechi

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Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty recently confirmed that it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve...

2 Major Factors Challenging Agency Business Models to Evolve

The world is evolving fast and its effect has spread to the creative agency sphere. The world is collectively waking up to the benefits...

Apple Films an Epic Snowball Battle on iPhone 11 Pro

Ever since the launch of the iPhone 11 Pro, Apple hasn’t stopped talking about its video and photo potential. The tech giants recently launched...

Amazon Celebrates Giving Tuesday with Help from Alexa and Robert Downey...

Amazon is helping promote Giving Tuesday this year. They are offering customers the chance to use their voice to donate a toy to a child...

Shopping Ads Are Coming To Nigeria

Google recently announced the launch of shopping ads on Google Search in Nigeria. According to the tech giants, the shopping ads were launched to...

3 Campaigns That Illustrate Wieden + Kennedy’s Consistent Creative Brilliance in...

2019 has been a great year for Wieden + Kennedy. The agency was able to push out some phenomenal and very unique work that...

Ford Shows the Confidence of Everest Sport Drivers in Latest Ad

Ford recently released an ad in Australia to promote its latest car. The spot is titled ‘handle any situation in an Everest Sport’. It...

Audi Retains BBH After Lengthy Review

Audi has finally concluded its very lengthy review and BBH has retained the car brand’s account. BBH will manage the automaker’s creative business. The...

Adage Podcast: Pepsi’s Marketing VP, Todd Kaplan on Cardi B and...

Pepsi’s marketing VP, Todd Kaplan recently featured on an Adage Podcast’s. On the podcast, Todd Kaplan talked about the brand’s new marketing approach. He...

Here’s Adage’s Not-Hot List for 2020

Adage recently published its not-list for 2020. Adage’s not-hot list is its response to all of the forecasts surrounding the hottest media and tech...

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