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Christiana Elechi

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Tripadvisor Acquires Menu Management Company SinglePlatform

Travel giant Tripadvisor recently embarked on a new journey. The travel giant recently announced the acquisition of menu management provider SinglePlatform. According to the...

Sephora Launches North American Media Review

Adage recently reported that Sephora has launched a North America Media review. According to the advertising online magazine, they were able to obtain an...

Essence Cosmetics is the Latest Brand with a Virtual Instagram Influencer

Essence Cosmetics recently introduced its latest Instagram brand ambassador. The cosmetic brand recently introduced its latest Instagram influencer called Kenna. They made this big...

Home Depot Debuts New Tagline

Home Depot recently unveiled a new tagline. The home improvement retailer is still “doing,” but it’s “doing” a little differently. They are switching up...

Pepsi Unveils ‘We Got Taste” Campaign for December

Pepsi recently unveiled its campaign for December. The campaign is called “We Got Taste” and it is part of the brand’s yearly activities in...

Instagram Introduces Birthday Checks to Create ‘Age-Appropriate’ Experiences

Facebook-owned Instagram has enacted a major policy change to limit access to content restricted to older audiences, such as gambling, alcohol and birth control....

STAR Launches New Label With Burna Boy

Star lager recently made a huge and exciting new announcement. The beer brand announced that it will be launching an all-new label. The new...

New African’s list of 100 Most Influential

Business leaders dominate New African magazine's list of 100 Most Influential Africans, with Nigerians leading the pack with 27 entries, followed by South Africa...

Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty recently confirmed that it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve...

2 Major Factors Challenging Agency Business Models to Evolve

The world is evolving fast and its effect has spread to the creative agency sphere. The world is collectively waking up to the benefits...

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