Every year Apple releases a holiday ad, the apple holiday ads are usually beautifully designed and are usually a hit. The Apple holiday ads are very iconic and have won numerous awards and accolades. This year Apple didn’t disappoint, they recently launched another iconic and inspiring apple holiday ad. This year’s Apple holiday ad is called Share Your Gifts.
What the Apple Holiday Ad “Share Your Gifts” is all about?
This year’s Apple Holiday ad is called Share Your Gifts, it is a three minute long Pixar- like animated video. It features a song written by the 16-year-old songwriter Billie Eilish, the song is titled Come out and Play. The song and ad pass along a message that discourages people from hiding their talents. The ad stars a girl who keeps her creations secret. It shows different situations where the girl hides her creations from the people around her. The ad ends with her dog letting out the creations she keeps hidden in a box. He lets out all her ideas and creations to the world. The creations are then enjoyed by everyone around her. The ad is very inspiring and heartwarming, it shares a very important message.
The Thought Behind the Apple Holiday Ad
The ad creator’s hope the Apple Holiday ad can help liberate creatives from their self-doubt and fears. They hope it will remind the viewers that creating without sharing it is like buying a wonderful gift and locking it away. The ad creators say that research has shown that 7 out of 10 people think that they are not creative or not living up to their creative potential. Hopefully, the ad will help people live up to their creative potential. Apple launched the ad with an exclusive performance by Billie Eilish, the songwriter who wrote the theme song of the ad. There was also an interactive session with one of the illustrators at its Third Street Promenade store in Santa Monica, California.
Apple Pushes out Other Videos
The new Apple holiday ad is not the only video Apple shared. Apple also shared some other videos. They shared a behind the scenes video of the “Share Your Gifts” ad called the “Making of Share Your Gifts”. The video shows the process involved in the making of the Holiday ad. Apple also released another video called “How I Create Music on iMac and iPhone ft. Billie Eilish. The video shows the creative process behind the music production of the share your gifts ad. Another video was shared called “How I Create Stories with Color on MacBook Pro Apple”, it focuses on an artist using a MacBook Pro to do her creative work.