Corngate is getting more and more heated. A beer war which started as a simple PR war has turned into an intense legal battle. Anheuser-Busch and MillerCoors started corngate after Bud Light released an ad. The ad implied that MillerCoors used corn syrup to make its beer. There was a lot of PR related back and forth between the two after the release of the infamous corn syrup ad. The battle turned to a legal battle after MillerCoors filed a lawsuit against Anheuser-Busch calling their ad false and requesting for the ad to be taken down. A judge ruled in favour of MillerCoors and asked Bud Light to cease suggesting that its rivals use corn syrup in their finished products.
The ruling was the last we heard of the legal battle between the two beer brands. But it was recently reported that Anheuser-Busch is filing a lawsuit accusing MillerCoors of stealing trade secrets. They are accusing their rivals of stealing the recipes to Bud Light and Michelob Ultra.
Anheuser-Busch Accuses MillerCoors of Stealing Trade Secrets
According to CNN, the beer company’s filing against its rival states that a Budweiser employee sent information to a MillerCoors employee (who is also a former staffer at Anheuser-Busch) during the Super Bowl ad timeframe. They stated that the information sent included screenshots of the recipes, which they claim that their rival’s employee asked for.
The Beer Companies Speak on the Lawsuit
Anheuser-Busch spoke about the suit they filed through a statement. In the statement they talked about how they had filed a suit. In the suit, they claim that MillerCoors violated state and federal law. The suit claims that they stole from them by misappropriating their trade secrets, including their beer recipes. The beer company talked about how they will continue to enforce its right to uncover how high up this may reach. They talked about how they take their trade secrets seriously. Anheuser-Busch will protect them to the fullest extent of the law.
MillerCoors spoke to Adweek about the suit. They talked about how their rivals had lost 3 major federal ruling cases. The beer company believes that its rivals are trying to distract from the basic fact that they intentionally misled American consumers. They stated that the company respects confidential information. MillerCoors takes any contrary allegations seriously. But if the ingredients are a secret, why did they spend tens of millions of dollars telling the entire world what’s in Bud Light? And why are the ingredients printed on Bud Light’s packaging in giant letters?
MillerCoors also talked about the rivals claim about corn syrup. They stated that the same residual elements are found in Bud Light and Michelob Ultra.