Adweek, recently announced that it has acquired CMO Moves LLC which is also known as Marketer Moves. Marketer Moves was launched at the beginning of 2018, their aim was to provide industry insights for CMOs. The founder of Marketer Moves Nadine Dietz will join Adweek as editor, CMO Moves & Innovators. She will be contributing her deep knowledge of the marketing community to the organization. Nadine Dietz will also continue to host the popular CMO Moves podcast.
About Adweek’s Acquisition of Marketer Moves
Adweek CEO Jeffrey Litvack spoke about their acquisition of Marketer Moves. He praised Nadine Dietz’s capabilities and knowledge, stating that adding her to the team is a big win. Litvack said that the acquisition of Marketer Moves will
Dietz’s new role will see her contributing articles to Brandweek and Adweek. She will also contribute to programming and events. Dietz will be playing a major role in helping Adweek build a deeper relationship with the brand community.
About Nadine Dietz
Dietz started Marketer Moves after she authored the Association of National Advertisers’ CMO Talent Challenge Playbook. She was a former CMO and has over 2 decades worth of experience in marketing, strategic advising, consulting and consumer insight. She will be bringing all this experience to Adweek, this will prove to be a major asset to Ad Week. Ditez has worked for numerous organizations like The Female Quotient, Association of National Advertisers, PepsiCo, Unilever, Safeway, Abbott, Ahold and IBM. Her mission for Marketer movers was to share ideas, perspectives and best practices among her peers and colleagues in the industry.
Adweek is currently one of the leading sources of news and insights serving the brand marketing ecosystem. It was first published in 1979 and it is an Adweek’s award winning brand. Its coverage has reached an engaged audience of more than six million professionals across numerous platforms. The platforms include print, events, digital, podcasts, newsletters, social media and mobile apps.