Many in the advertising industry in Africa were thrilled to hear that Advertising Week will be launching its maiden edition this year. Seeing as it the world’s largest annual gathering of advertising, creative, entertainment, marketing, media and technology industry leaders, many Africans in the industry couldn’t wait to be a part of the conference. But unfortunately, it seems that fans of the gathering will have to wait for a while for the first-ever Advertising Week Africa. Advertising Week Africa recently announced that it will be shifting its maiden edition to 2020.
Advertising Week Africa Announces Shift To 2020
According to the organizers of the conference, it will now take place in the first half of 2020. The new date is yet to be confirmed. The shift comes after a joint decision by the event’s Africa-based Advisory Council and other local and international stakeholders following unrest in South Africa and the resulting reprisal attacks across several African countries. According to the organisers of the event, some of the milestone events leading up to Advertising Week Africa will still hold. Here are the events:
- An AWAfrica gala reception honouring the 20th anniversary of the Nelson Mandela Foundation in New York City on 25 September.
- The next edition of Advertising Week Europe in London in March 2020 will shine the spotlight on the spirit and impact of African entrepreneurs and storytellers.
- South Africa House on Trafalgar Square will host a special Road to AWAfrica Leadership Reception during AWEurope.
Advertising Week Africa Speaks on the Announcement
Stillwell Partners, global producers of Advertising Week spoke about the shift through its president Lance Pillersdorf. He stated that their commitment to launching Advertising Week Africa in Johannesburg is only stronger. Pillersdorf talked about how from adversity often comes opportunity and they will continue and accelerate all planning and development to ensure the success of AWAfrica in 2020.
Tunji Adeyinka, Republic Group Managing Director and Chair of the AWAfrica Advisory Council also spoke about the shift. He talked about how the message for AWAfrica has always been that there is strength in our diversity. As a result of this message, they stand against violence anywhere on the continent. He talked about how they are excited to showcase the fact that we may have different languages, practices and belief systems across the continent, but those very differences create a rich tapestry of culture, industry and creativity that represent a massive and hugely positive contribution to our continent and to the world.