Supercuts, the value haircut brand recently launched a new campaign. The campaign is part of the brand’s larger shift and investment in strategic marketing. Their new campaign stars House of Cards star Michael Kelly. As the star of the Supercut campaign, we see Michael Kelly remind people who have hair to appreciate their hair.
About Supercuts Campaign Staring House of Cards star Michael Kelly
The campaign is a cross-channel campaign and it was created in partnership with TBWA\Chiat\Day Los Angeles. The whole campaign includes a series of short ads starring Michael Kelly using dry humour to remind people to appreciate their hair. In this campaign, Micheal Kelly is the perfect spokesperson for Supercuts seeing as he is bald. He stars in 3 main ads for the whole campaign.
The first one-minute ad which is titled “Don’t Take Your Hair for Granted,” stars Michael Kelly. In the ad, he criticizes people who have hair for not appreciating and disrespecting their hair. He lists different ways they disrespect their hair like cutting their hair themselves, wearing it up and leaving it unattended to.
The second ad is titled “Bad Hair Day”. We see the House of Cards start to dole out a bit of self-depreciation. He talks to a subway passenger telling him how when he walks into Supercut, they assume he is looking for the karate studio next door. The final ad which is connected to the brand’s partnership with Major League Baseball has Michael Kelly waxing poetry about what he would do if he had a full set of hair. Some of the things include finding a pool, diving in and doing “that little hair flip thing” after coming out of the water.
More Details about Supercuts Campaign Staring House of Cards star Michael Kelly
The campaign underscores the brand’s commitment to providing a salon experience at an affordable price. They also want consumers to know that their stylists receive more initial training than others in the category. According to the brand, all the stylists attend a paid, week-long program called Hair Stylist Academy.