Adam&eve DDB won big at the first night of the One Show. The agency won 8 Golds at the award ceremony. They won the 8 gold for their work on the Campaign Against Living Miserably (CALM). The campaign was created to raise awareness for male suicide in the U.K.
Adam&eveDDB’s campaign was both very impactful and haunting. The campaign was centred on ‘project 84’ which was a stunt that involved placing 84 male sculptures on top of a London building. The 84 sculptures represented the number of men who take their own lives weekly in the U.K. Adam&eveDDB has been heavily praised and at the One show they won 8 Golds.
About One Show
The One Show is one of the world’s most prestigious awards. It recognizes the best creative work in advertising, interactive, design and branded entertainment. Every year the show sees the brightest creative minds in various agencies participate in the show. Agencies like advertising, digital design, production, non-profits and consumer brands.
Other Big Winners at the First Night of One Show
Adam&eve DDB was the biggest winner with 8 Golds, but other agencies also won big at One Show. Some of these agencies include Droga5 who won 7 gold, 4 of the gold came from the agency’s “The Truth Is Worth It” campaign for The New York Times. Droga5 also won two for last year’s Tourism Australia work around the Super Bowl. They won one in partnership with W+K for the Game of Thrones and Bud Light Super Bowl ad. Another big winner was McCann New York, they also won 7 golds, three of the awards were for the very powerful “Price On Our Lives” campaign for March For Our Lives in the public relations category. They one another three golds for “Universal Love,” the same-gender imagination of love songs for their MGM Resorts International.
Apart for the award won with Droga5, W+K also won other awards for its ‘Dream Crazy’ campaign for Nike which featured Colin Kaepernick. They won the award dedicated to creativity that impacts culture and the creative effectiveness award for ‘Dream Crazy.’ Serviceplan Munich, Serviceplan Korea and TBWA\Media Arts Lab also won big at One Show. They each picked up five gold pencils.
More Details About One Show
The advertising awards will continue with the announcement of several categories on Friday. Such categories include best of show, agency of the year and the CMO pencil for the industry’s top marketer. To read more about all the winners, please click here