Accenture Interactive just recently acquired Spanish brand communication agency Shackleton. The announcement comes after it was recently announced that Accenture Interactive will be buying North American creative powerhouse Droga5. The acquisition of Madrid based agency is the second buy from the consulting company within a couple of weeks.
Shackleton is a brand communications agency in Madrid, it was founded in 2004. It has a staff team of about 160 people. The agency has been able to distinguish itself from its start to date. It has been able to secure 35 Cannes Lion from its start to date. Its client roster includes Pret a Manager, retailer Joy and Itsu.
About Accenture Interactive Acquiring Shackleton
The Madrid based agency was bought for an undisclosed fee by Accenture Interactive. The purchase of the would help the consultancy agency expand its ability to design, build and run integrated brand experience for clients in Spain, Europe, Latin America and beyond. The purchase of Shackleton and Droga5 falls in line with the agency’s ambition to build a global experience agency from scratch. The consultancy agency has always valued Europe and has put a big focus on the continent. According to sources, the agency has struck deals to purchase a number of creative shops in the region. Shackleton is one of such selected agencies. Other agencies include Kolle Rebbe (Germany), Hjaltelin Stahl (Denmark) and Storm Digital (Netherlands). For the UK, the consultancy agency has mainly acquired Karmarama.
Accenture Interactive and Shackleton Speak on the Acquisition
Anatoly Roytman, the head of Accenture Interactive for Europe, Africa, and Latin America (EALA) spoke on the acquisition. He stated that adding Shackleton proves the brand’s commitment to fostering creative talent. It also proves that the agency is expanding its capabilities to help its client build highly creative and effective brand experiences.
Shackleton chief executive Pablo Alzugaray also spoke about the acquisition. He stated that the agency is very proud to be joining Accenture Interactive. According to Alzugaray, the agency is excited to be helping to enhance its Experience Agency model. He stated that the opportunity will provide their team and clients with the global reach and the ability to better scale their customer experiences. Which is what the agency believes is essential to breaking through in today’s increasingly competitive environment.