7even Interactive was recently announced the winner of the highly coveted Anheuser-Bush InBev’s Nigerian subsidiary International Breweries Hero Beer account. To win this account, 7even Interactive beat out other big and strong agencies to emerge the winner of the powerfully contested account. Their major win will see the agency taking charge of the strategic and creative demands of marketing the Hero beer brand in Nigeria.
How 7even Interactive Won the Hero Account
To win this multimillion account, 7even had to scale through an unusual two-legged presentation. After the first of presentation, the finalist which included 7even Interactive had to re-present their strategies to a team that compromised the International Breweries marketing and South African Anheuser-Busch InBev’s representatives. The whole pitching process started in mid- September 2018. 7even Interactive was able to beat out other Nigeria and South African agencies to emerge the winner of the account. According to sources, the agency’s passion for the business and the zeal at which it presented its creative solution was what helped them win the account.
Taiwo Agboola, Chief Operating Officer of the creative agency excitement on winning the account. He stated that winning the account meant a lot to the business and he looked forward to all the challenges that will come with handling the account. He also expressed his optimism in what the promising New Year will bring and how he looked forward to more wins. Agboola also spoke about how the creative agency is expanding its portfolio of clients and charting new courses in new territories. The creative agency recently added Kelloggs and Munch it to its client portfolio.
About 7even Interactive
7even Interactive is one of the youngest creative agencies in the industry. They offer advertising, marketing, digital marketing and media services. Though a very young agency, they have been accomplished a lot of great feats. In 2017, the agency was the only agency in the West African sub-region to win a Loeries award. The win comes for self-funded and impactful Corporate Social Responsibility (CSR) project they did against Rape. The work was titled “FrixionVodka”. The creative agency represents big brands like Fidelity Bank, Wepay, Uber, Regal Gin and Power Oil.